Vice President, Applecart
Head of Digital Insights
$250-285k
+ Annual cash bonus and equity
More information about location
3-5 days a week in office (Midtown Manhattan, NY)
Social graph platform for marketing
Open for applications
Social graph platform for marketing
201-500 employees
Open for applications
$250-285k
+ Annual cash bonus and equity
More information about location
3-5 days a week in office (Midtown Manhattan, NY)
201-500 employees
Company mission
To provide the intelligence that sophisticated organizations use to power their strategy for winning over key decision makers.
Role
Who you are
- 10+ years of experience in digital analytics, reporting, or insights roles, with at least 5 years in a management role
- Extensive experience working directly with non-technical C-Suite stakeholders/clients; ideally Chief Corporate Affairs and Communications Officers and Heads of Public Affairs or Government Relations
- Proven track record of managing and leading a team in a fast-paced environment
- Expertise in digital marketing metrics, KPIs, and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Strong analytical skills with the ability to translate complex data into actionable insights
- Excellent communication and presentation skills, with the ability to engage and influence stakeholders at all levels
- Experience working in a marketing tech startup or similar environment is a plus
What the job involves
- As the Head of Digital Insights, you will be a strategic leader and go-to expert for all digital reporting and analytics across our client accounts
- You will work closely with cross-functional teams to deliver high-impact insights and deliverables that drive client success
- This role requires a blend of strategic thinking, technical expertise, and strong leadership skills, as well as a willingness to dig into the data directly for reporting across high-profile client work
- Create and drive the vision for the digital reporting center of excellence
- Lead, develop, and grow the team by nurturing individual development through regular, actionable feedback. Foster a high-performance culture and strong team morale by championing career growth and setting clear expectations
- Oversee and enhance all post-sales reporting, including strategic and actionable digital insights and campaign reporting to improve client outcomes
- Develop and implement a comprehensive reporting process that aligns with client goals and company objectives
- Design and enhance client data visualizations to promote insightful reporting, driving engagement with clients
- Act as the primary point of contact for all digital reporting-related inquiries and initiatives
- Collaborate with internal teams and clients to understand their business objectives and reporting needs
- Provide strategic insights and recommendations based on data analysis to enhance client outcomes
- Oversee the development of reporting frameworks, tools, and methodologies and refine reporting templates
- Ensure the accuracy, relevance, and timeliness of all reports and dashboards
- Identify trends, patterns, and opportunities within data to provide actionable insights
- Stay abreast of industry trends, best practices, and emerging technologies in digital analytics
- Collaborate with product and engineering teams to integrate advanced analytics capabilities
Our take
Applecart uses publicly available data, both online and offline, to create a map of real-world interpersonal relationships. Allowing clients to run more effective advertising and marketing campaigns by leveraging social influence, or word of mouth, which Applecart believes is the most powerful motivator.
Initially focused on political campaigns, Applecart worked to increase voter engagement and turnout. However, in recent years, it has expanded into commercial work, partnering with organisations such as Boeing and nonprofits like The Business Roundtable.
A key backer of Applecart is Ari Emanuel, CEO of Endeavor, a global entertainment and media agency that owns the UFC. While it's unclear if the UFC is currently a client, Emanuel's involvement signals the high-profile clients Applecart is now attracting. Further success has come in the form of Blackstone's impressive $100 million investment in Applecart, setting up 2026 to be a year of further growth for the company.
Steph
Company Specialist at Welcome to the Jungle
Insights
55% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2026
$100m
LATE VC
Feb 2023
$10.4m
LATE VC
Total funding: $114.5m
Company benefits
- 35 days of Paid Time Off: 20 vacation days, 10 personal days, 5 sick days
- 14 company holidays
- Bereavement leave
- 16 weeks of fully paid parental leave inclusive of birth and adoption for primary and secondary caregivers
- Frequent company-wide and team social events such as games nights, cooking classes, summer boat cruises, paint & sip, karaoke, escape rooms, bowling, team dinners, baseball games, holiday parties, and plenty more
- Stocked fridge full of drinks and plenty of healthy (and less healthy) snacks
- Weekly happy hour and bagel breakfast
- Pre-tax commuter benefits
- $300 workstation budget to personalize your at-home or in-office space
- Hybrid in-office setup: we work from our offices in midtown Manhattan every Tuesday - Thursday and give the option to work from anywhere on Monday and Friday
- Applecart pays 75% contribution towards Medical, Dental and Vision
- 401(k) with 4% company match
- HSA and FSA
- OneMedical: On-demand primary care free to all employee whether you take our insurance or not
- Health Advocate: Personal healthcare concierge
- Teladoc: Network of virtual healthcare providers
- Talkspace: Online mental health therapy
- Headspace: Full access to the meditation app
- Kindbody: Fertility and gynecology services
Company HQ
Midtown South, New York, NY
Leadership
Matthew Kalmans
(Co-Founder & Co-CEO)Forbes 30 under 30. Co-founded Applecart while an undergraduate student at the University of Pennsylvania.
Sacha Samotin
(Co-Founder & Co-CEO)Forbes 30 under 30. Along with co-founder and co-CEO Matthew Kalmans, studied at the University of Pennsylvania, where Applecart was first launched.
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