Lead Demand Marketing Manager, Daxko

• A strategic and analytical thinker who understands how to create and execute high-impact demand generation campaigns
• A collaborative leader with experience guiding cross-functional teams and aligning marketing with sales objectives
• A data-driven marketer who can analyze campaign performance and optimize strategies for improved results
• A creative problem solver who thrives in a fast-paced environment and is eager to experiment with new marketing tactics
• A strong communicator who can influence stakeholders at all levels and drive alignment across teams
• 7+ years of experience in B2B demand generation marketing, with a focus on leadership and cross-functional collaboration
• Proven ability to develop and execute integrated multi-channel campaigns (email, paid media, SEO, webinars, content marketing, etc.)
• Strong understanding of marketing automation tools, CRM systems, and lead nurturing strategies
• Experience interpreting and leveraging marketing performance data to optimize campaign effectiveness
• Excellent project management skills, including budget and resource allocation

Desirable

• As a Lead Demand Marketing Manager, you will drive strategic, multi-channel demand generation initiatives that fuel pipeline growth and revenue
• In this role, you will guide and inspire a cross-functional team of marketing specialists and BDRs, aligning efforts to create integrated campaigns that generate awareness, engagement, and high-quality leads
• If you have a passion for demand marketing, a strategic mindset, and the ability to lead cross-functional teams, this is the role for you
• Guide and inspire a cross-functional team of marketers and BDRs, fostering collaboration and accountability to execute a unified GTM plan
• Partner with Product Marketing, Marketing Operations, PR, Content, and Customer Marketing to develop and execute demand generation strategies
• Serve as the subject matter expert for campaign execution, including campaign briefs, ad strategy, content strategy, nurture strategy, and BDR playbooks
• Act as a key liaison between marketing leadership and executive stakeholders, ensuring demand generation initiatives align with company objectives
• Use data-driven insights to track campaign performance, optimize future initiatives, and report progress to stakeholders
• Conduct in-depth market research to refine buyer personas and messaging, ensuring campaigns effectively engage target audiences
• Stay ahead of marketing technology trends, leveraging new tools and strategies to enhance campaign effectiveness
• Oversee budget allocation and resource management for marketing initiatives, ensuring optimal ROI
• Travel up to 10% as needed for team collaboration and events