Demand Generation Lead, Parabola

• The ideal candidate is a creative, data-and-ops-driven marketer who has a passion for leveraging modern tools to identify, contact, and convert prospects and accounts – helping us drive toward our ambitious revenue goals
• This is a unique and exciting role for the right person – your current position might be center around Demand Generation, GTM Operations, Business Development – or somewhere in-between
• 3-6 years of Demand Gen, GTM Ops or Biz Dev experience at high growth B2B SaaS companies with a track record of delivering on concrete top-of-funnel goals
• Demonstrated success in executing and scaling high performing and creative email marketing campaigns using a modern tech stack (Outreach, SFDC, Hubspot, Clay, Apollo, LI Sales Nav, etc)
• Excellent communication, writing and interpersonal skills possessing the ability to engage with a broad range of clients, prospects and colleagues
• You have a deep ownership mindset (you run to the fire and like solving the hard problems)
• You're excited to join a hybrid team and work out of our NYC or SF office ~3 days a week

Desirable

• Parabola is looking for an ops and process savvy Demand Generation Lead to join our team in our quest to get Parabola into the hands of as many operators as possible
• While this primarily will be through email, we’d encourage and support getting creative through other tactics as well. You’ll report to the Head of Marketing
• Our Demand Generation Lead will be primarily responsible for deploying and measuring the efficacy of top-of-funnel email programs designed to move a specific group of accounts through the funnel (i.e. an ABX motion)
• Ideate, execute and track the efficacy of scaled/automated outbound email playbooks in a 1-to-many context, in pursuit of generating awareness amidst target accounts and moving them through the funnel
• Architect a modern GTM stack, identifying and implementing opportunities to stand up new automation and creative personalization tactics
• Make recommendations and deploy tests to continuously improve our messaging, scaled personalization and ICP-targeting to help us deliver on pipeline goals
• Work with the broader GTM team to identify and roll out new triggers, signals or other 3rd party data points that we can leverage for powerful campaign
• Partner with sales, product and the broader marketing team to roll out and capitalize on campaigns & tactics within various audiences