Outbound/Growth Marketer, PromisePay
Payments platform for government & utilities debt
Job no longer available
Payments platform for government & utilities debt
101-200 employees
Job no longer available
101-200 employees
Company mission
PromisePay's mission is to bring flexibility to government and utility payments.
Role
Who you are
- Are coming from a similar role in B2C performance marketing / growth or a political campaign, with 5-8 total years of experience
- Are comfortable using email/SMS marketing tools (e.g. Marketo, Mailchimp, NGP VAN) and/or analytics tools (e.g. Amplitude, Looker, Google Analytics
- Are a team player who loves collaborating cross-functionally
- Have a growth mindset, with a natural inclination to want to continuously improve
- Can work quickly, without sacrificing quality
- Are an excellent communicator, both written and verbal, including an ability to translate learnings into content for slide or written presentations
- Are an expert multitasker: you can triage in the moment, juggling a number of tasks without losing sight of priorities
- Thrive on new challenges – we are always changing and you’re up for the ride!
- Are tech savvy: you’re adept at learning new tools and technologies
- Are resourceful and an ‘expert learner.’ You’re naturally curious and good at figuring new things out
- Have a strong work ethic and are self-directed: you don’t need to be told what to do next
- Are excited about our mission: you want to prove that moving away from punitive approaches to non-payment and treating people with dignity can be a win for everyone
What the job involves
- Work closely with the implementation, tech, customer success, and operations teams on outbound marketing strategies and programs to drive awareness, enrollment, platform adoption, and long-term engagement at the end-user level
- Deeply understand the end-user, the problems they’re facing, and how our products might appeal to them to drive meaningful adoption and greater engagement: develop customer segmentation strategies in partnership with the client success, data and customer success teams
- Own and operate the full cycle of outreach to the end-user: from campaign strategy to copywriting to deployment to iteration, and performance analysis
- Build and manage a dashboard of KPIs: from conversion metrics by channel or customer segment to CAC and beyond
- Provide reporting on customer acquisition and retention performance by channel, segment, client / jurisdiction – deeply understand what’s working and come up with evidence-based theories about why
- Build and document best practices and processes to improve operational efficiency
Our take
The past few years have been rough on household finances, but especially so for those without a financial buffer. Billing for government services like utilities and commercial licences are punishingly inflexible. One late payment can spiral into an inability to work, shelter, or feed your family. PromisePay is offering a much-needed solution: a plug-and-play service that arranges interest-free payment plans for those unable to settle bills for government debt.
It’s both a kinder and more realistic approach to missed payments: people on the whole don’t skip because they don’t want to pay, but simply because they can’t. Offering a manageable means of doing so has allowed PromisePay to reduce delinquencies and improve recovery rates to over 95%, along with reducing the size of penalty fees for debtors. This letter point has tempted on board a rapidly swelling roster of paying government customers eager to improve their loan returns.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Glassdoor (5)
Company
Funding (last 2 of 5 rounds)
Apr 2017
$20m
GROWTH EQUITY VC
Jun 2016
$10m
SERIES A
Total funding: $32.3m
Company HQ
Old Oakland, Oakland, CA
Leadership
Diana Frappier
(Co-founder)A practising attorney at the Law Office of Diana T Frappier for over 25 years, who was previously also COO at Green For All.
Phaedra Ellis-Lamkins
(Co-founder)Previously an executive officer at the South Bay AFL-CIO Labor Council, alongside work as executive director at Working Partnerships. Subsequently served as CEO of Green For All, and spent time as head of care at Honor.
Salary benchmarks
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