Senior Manager of Growth Marketing, Strava
Marketing Technology
$150-160k
+ Offers Equity
Social network for tracking run and cycle routes
Open for applications
Social network for tracking run and cycle routes
501-1000 employees
Open for applications
$150-160k
+ Offers Equity
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- 7+ years of experience in marketing technology, marketing automation, or lifecycle marketing, with at least 3 years in a systems or platform ownership role
- Cross-channel MarTech experience spanning both lifecycle/CRM (email, push, in-app, SMS) and acquisition tech (MMPs, ad platform integrations, attribution, privacy/consent compliance)
- Deep technical proficiency with enterprise marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) including hands-on experience with platform configuration, data integration (APIs, JSON, ETLs), and system design
- Strong grasp of data flows between 1P and 3P systems — you can guide campaign design, establish experimentation guardrails, and ensure Marketing builds on solid foundations
- Proven ability to partner with Engineering to define requirements, translate business needs into technical specs, and collaborate on custom solutions
- Excellent communication and stakeholder management skills — you can influence across Marketing, Product, Data, and Engineering, and present technical strategies to non-technical audiences
- Experience leading platform migrations or consolidations is strongly preferred
What the job involves
- As the Senior Growth Marketing Manager, Marketing Technology, you will serve as the campaign systems lead behind those athlete experiences — designing and building scalable marketing systems in partnership with Retention, Acquisition, and Engineering
- In this role, you’ll translate Strava’s growth and lifecycle goals into system configurations, targeting strategies, and campaign frameworks that scale across channels and regions
- Own the configuration, health, and evolution of Strava’s consolidated marketing automation platforms, driving continuous optimization at scale
- Architect self-service systems that enable Marketing to independently execute high-quality campaigns — with strong adoption, documentation, and governance
- Lead complex MarTech solutioning for advanced use cases, including real-time personalization, cross-channel orchestration, experimentation frameworks, and emerging channel capabilities
- Partner closely with Comms Platform Engineering — translating Marketing needs into build requirements and leveraging deep 3P expertise to shape scalable 1P solutions
- Extend MarTech foundations to Acquisition, supporting paid media execution, attribution, and compliance across the full funnel
- Drive AI adoption where it delivers real impact, maximizing in-platform capabilities, prototyping new solutions, and informing Engineering’s roadmap
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking the company into fresh competition with the likes of Peloton and Apple. In 2025, the company secured new funding in a round led by Sequoia Capital, growing its value to $2.2 billion.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
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