Marketing Intern, Felyx
Native Dutch Speaking, March to October
E-scooter rental network
Posted today
E-scooter rental network
101-200 employees
Posted today
101-200 employees
Company mission
To offer a compact, shared, and sustainable mode of transportation to keep the city liveable for everyone.
Role
Who you are
- Passionate about the marketing field, with a solid understanding of creating and executing effective content strategies
- Currently pursuing a university or bachelor’s degree in media design, communication, marketing, business, or a related field, or equivalent qualifications
- Fluent in Dutch and English. Spanish is a plus!
- You are available for 5 days a week (40-hrs)
- You are available from February
- Are curious and self-starting - you seek to take up and start new projects
- Are able to convert data into high value business decisions - you have a data driven mindset
- Are a critical thinker - use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
- Affinity with copy (-writing)
What the job involves
- You will be working directly with the Global and BNL Marketing team and will be focused on copywriting and building a content strategy for different channels in order to engage and retain customers
- Working on a wide range of projects and collaborating with different people across the company is what we are looking for
- The content and stories you create will be seen and heard by a large audience on social media, CRM, and marketing stunts out of the box
- Additionally, you will be part of an international team, as we recently became part of Cooltra Group, positioning ourselves as European leaders, with our HQ also in Barcelona
- Assisting in the coordination of global and local marketing initiatives: promotions, events, local activations, influencer partnerships..
- Identify new content ideas to increase the engagement or retention rate
- Analyse and evaluate relevant KPI’s of content and marketing channels for a constant optimization
- Your content will be visible across many channels, such as email, website, social media, paid ads
- Partner with our internal creative team in Spain to plan, co-create and execute amazing campaigns
- Manage stakeholders (e.g. photographers and agencies) and build relationships
- Conduct A/B (and segmentation) tests that enhance marketing effectiveness that allow felyx to identify best marketing practices within each customer life cycle segment
- Supporting various areas of the marketing team, including content creation and strategy
- Writing and localizing copy for campaigns, ensuring relevance across markets
Application process
- You are available from February, the final date can be specified
- If you feel up for the ride, just share your CV, at best a Dutch cover letter and anything else you would love to share
Our take
Felyx is a startup hoping to help city dwellers travel their ‘last-mile’ with a short-range scooter rental network. It's an apt time: European demand for scooter-sharing systems is expected to grow 26.2 percent annually through 2025.
The startup has maintained an edge in a highly competitive space by focusing on the basics. It finely tunes its e-mopeds for sharing services, dynamically prices rides to maximise revenues and hires local teams for mechanical support and customer service.
The company has secured licenses to operate in all of its cities, including Amsterdam, and is hoping that its stellar reputation with local authorities allows for its European expansion plans to proceed smoothly. It has sold its German operations to Emmy, with the intention that the competitor company expands Felyx operations in this underserved market.
To grow in this highly regulated industry, Felyx must convince the leaders of each city that concerns over rider and pedestrian safety, privacy and illegal dumping are outweighed by the sustainability and traffic benefits they can bring.
Steph
Company Specialist at Welcome to the Jungle
Insights
-39% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$25.2m
SERIES A
Jul 2018
$2.1m
EARLY VC
Total funding: $28.8m
Company benefits
- 28 paid days off
- An extra day off on your birthday!
- Free felyx minutes
- Good pension plan in place (1/3 employee, 2/3 employer)
- 6 weeks of paternity leave, 100% salary
- Flexible office hours
- Learning & Development budget
Company values
- Social impact
- Entrepreneurial
- Ambitious
- Integrity
- International
Company HQ
Omval, Amsterdam, Netherlands
Articles
Leadership
Quentin Selhorst
(CEO)Previously a Business Strategy Consultant at Arteria Consulting where they worked on strategy setting, turn-around management, financial modeling and project management.
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