Director of Retail Marketing, Blank Street
Coffee chain
Job no longer available
Coffee chain
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To become the defining food and beverage brands of our generation.
Role
Who you are
- You have 5+ years of marketing experience, specifically offline, field & IRL channels
- You have successfully developed multi-platform marketing collateral and campaigns
- You are willing to travel across different markets (New York City, Boston, and Washington D.C.)
- You're a natural executor, able to think quickly on your feet and adapt your workflows with nuance and ease
- You know how to craft strong narratives for a brand to enhance their storytelling
- You're based in New York. You have extensive knowledge of the local area
- You're a self-starter. You've worked at a fast-paced brand or startup. You understand how to engage within different communities and neighborhoods. Some early morning, evening and weekend hours will be required in this position
- You've got your finger on the pulse. You stay on top of trends and cultural moments, and are quick to adapt strategy to meet the moment
- You are able to remain organized, prioritize, and meet tight deadlines
- You're a team player. You are implicitly collaborative and energized by teamwork
- You're passionate about Blank Street and coffee. Loving what you do makes the job even sweeter
What the job involves
- Envision, plan, execute and analyze all IRL initiatives and activations to build the Blank Street community through marketing campaigns and pop-ups in our spaces
- Architect and execute the in store components and toolkits of new product launches within our stores, from effective menu design and placement to product tastings and engagement with key cross-functional and partner stakeholders
- Build and lead strategy to connect and integrate with our unique and diverse neighborhoods across all cities. Lead by example to offer best in class customer experience, ensuring the customer journey is consistently brought alive
- Execute an effective and unique store launch strategy for all US cities, driving activations across channels to maximize engagement and customer acquisition, from pre heating to day 1 and month 1 in operation
- Support and guide on the customer experience, ensuring the in store customer journey is consistently brought alive through exciting and welcoming spaces
- Own and execute our Visual Merchandising standards and playbooks hand in glove with our Global Head of Design to ensure our spaces are holding continuity of brand presentation across multiple touch points
- Confidently identify KPI’s ahead of launches and report on the performance of campaigns, initiatives or partnerships and present all findings to key stakeholders in the business outlining learnings, ROI and future strategy recommendations
- Lead a team of energetic Retail Marketing associates across the US business, giving clear direction and coaching to promote engagement and retention
- Be a proactive, strategic partner to the Operations team by designing, developing and executing on creative ways to drive pure top-line sales in our stores. Know how to create scalable Retail Marketing efforts to increase brand awareness and drive cover count
- Give competitive insights around what is happening within the Retail Marketing landscape in the US and cultivate a deep understanding of trends influencing retail to drive programming innovation and ensure effective engagement and best in class initiatives targeting key consumer segments in the market
- Ensure all in-store and digital assets are updated regularly and represent the current brand image and operations
Our take
More people deserve great coffee and Blank Street strives to make this possible. Blank Street’s formula involves technology enabled, micro-footprint brick-and-mortar spaces which operate at a cheap price meaning they can produce excellent coffee, also, at a reasonable price.
What started as one electric-powered coffee cart in 2020 has expanded to over 90 locations across the US and the UK. Blank Street wants to serve coffee cheaper than Starbucks but tastier than Dunkin’ Donuts – its main competitors – and has done so with automation, specifically Eversys espresso makers that can produce 700 drinks an hour.
The chain has received mighty financing too, including from real estate tycoon Tishman Speyer as well as from General Catalyst Partners and Tiger Global Management. This brand is certainly making its mark as its growth has remained at an impressive rate, especially following its entrance into the thriving coffee shop market in the UK.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2023
$20m
EARLY VC
Oct 2021
$25m
SERIES A
Total funding: $52m
Company HQ
South Williamsburg, NY
Leadership
Issam Freiha
(Co-Founder & CEO)Issam co-founded Blank Street in 2020 alongside Vinay. Previously, he was a Partner at Reshape Ventures and Graduated from Columbia University with a BA in Economics & Statistics.
Vinay Menda
(Co-Founder & President)Vinay graduated from NYU Stern School of Business with a Bachelor's Degree in Finance in 2015. And he is currently a Managing Partner at Reshape Ventures.
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