Motion Graphic Designer, Aviron
Interactive, gamified rowing machine
Job no longer available
Interactive, gamified rowing machine
21-100 employees
Job no longer available
21-100 employees
Company mission
To use the psychology and design that video games utilize to make workouts habit-forming, confidence building, immersive and ultimately fun.
Role
Who you are
- The ideal candidate should have a solid understanding of design principles, be up-to-date on current trends and comprehend the design flow process from concept ideation to final delivery in a timely manner, upholding brand standards and delivering quality ads with a focus on brand building and conversion
- College or University education within the Creative field or equivalent technical degree
- 3+ years experience in a motion graphics role, preferably in a high-volume environment
- High-level of proficiency in Adobe Suite (Premiere, After Effects, Photoshop, Illustrator, Acrobat), Figma, Google Suite, Vimeo and Frame.io
- Exceptional organizational and project-management skills
- Able to thrive in a fast-paced, creative environment while maintaining strong attention to detail and upholding brand standards
- Experience working with growth and performance marketing
- Experience working in an e-commerce environment with a focus on conversion
- Experience working across varied media such as video, digital, web and print
- Clean file prep, build and execution
- Strong proofreading capabilities with a good understanding of proper grammar and punctuation
- Strong collaborator that knows how to provide helpful critique to other designers and is receptive to feedback
- Self-motivated and driven to excel with exceptional creative problem-solving skills
What the job involves
- As our Intermediate Motion Graphic Designer, you will be responsible for creating and delivering kick-ass motion and video assets for various media, enhancing the Aviron brand identity and message so we can continue to move steadily towards (connected fitness) world domination
- Developing a variety of creative assets and concepts that focus on animation and visual hooks to convey benefits messaging to drive click-throughs and enhance conversion
- Edit new and existing videos, adding or revising supers, transitions, graphics and endslates to optimize creative performance
- Develop creative assets to be used for both static and motion pieces
- Work with the Growth team to produce new high-performing ad concepts every few weeks for paid performance ads, CTV spots and other channels
- Work closely with the Senior Performance Manager to review creative performance data to help dictate and optimize paid assets for conversion
- Work with UX/UI Developer to create support assets for the website and landing pages
- Work with the Marketing team to create promotional materials for Sales and Product teams that include but are not limited to sizzle reels, trade show videos, product walkthroughs and APK software update videos for social media, emails, etc
- Efficiently manage and prioritize workflow to meet project requirements, expectations and deadlines alongside direct manager
- Conduct image, music and VFX research to create a resource library
- Keep up-to-date with design and social trends to help optimize creative reach and engagement
- Use Figma, reference links and other presentation tools to pitch new concept ideas based on weekly creative regroup schedule
- Work cross-functionally with other departments on a variety of internal and external projects and tasks
- Be a brand champion and support Design Lead on developing a cohesive visual identity that accurately reflects our brand personality
- Other duties as assigned
Our take
The fitness industry is worth billions, and at-home fitness represents a growing portion of this lucrative market. With the growing popularity of at-home machines, Aviron delivers its take on connected workouts with an interactive, gamified rowing machine.
Staying motivated is key to building a workout habit, but many individuals struggle with this aspect when they are exercising at home. Aviron combats this with a multitude of interactive experiences from coaching sessions to streaming options, single-player games and peer to peer challenge modes. Created by game developers, it focuses on making and keeping the workout exciting through its multi layered fun-creating features.
With the huge growth in the industry and good funding at its back, Aviron has been expanding to meet at-home fitness demands, whilst competing with the likes of Peloton. It hopes that its unique, game-central approach will help it stand out in the market, as it looks to expand its already large range of entertainment features.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Feb 2022
$18.5m
EARLY VC
Aug 2021
$4.5m
EARLY VC
Total funding: $23.2m
Company benefits
- Health benefits
- Top of the line equipment
- Remote work
- Education allowance
Company HQ
Golden Mile, Toronto, ON
Leadership
Andy Hoang
(CEO)Spent 5 years at i3 International, in positions such as National and Regional Sales Manager, Director of Corporate Development and Strategy, and COO.
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