Marketing Operations Specialist, Clio

• 2+ years proficient experience with marketing automation platforms (Marketo, Eloqua, Salesforce Marketing Cloud, Hubspot)
• 2+ years proficient experience with a CRM (Salesforce, Microsoft Dynamics, Hubspot)
• Proficient in data segmentation and reporting
• Flexibility and ability to work in a fast paced and dynamic environment
• Knowledge of HTML and CSS
• Strong communication skills

Desirable

• We are currently seeking a Marketing Operations Specialist to join our Marketing Operations team in Toronto, Vancouver, or Calgary
• The Marketing Operations team is the center of operational excellence on Clio’s marketing team
• It is a centralized operational function with responsibilities of campaign operations, database and segmentation management, reporting and insights, email marketing, go-to-market and top-of-funnel infrastructure, and tech stack management
• We build best in class infrastructures and automations that drive a high performing marketing team
• We collaborate closely with the RevOps, SalesOps, BizOps, and CSOps teams across the business to deliver cross-functional initiatives
• Reporting to the Senior Manager, Marketing Operations
• The Senior Marketing Operations Specialist will work alongside a team of exceptional automation experts to build a center of excellence in the organization
• The successful candidate will be able to work at both strategic and tactical levels working to bring programs to life to drive desirable customer experience and business outcomes
• Build scalable programs, infrastructure, and automations, including but not limited to emails, nurtures, webinars, events, landing pages, direct mail, lead funnel, lead flow, lead scoring, and digital advertising
• Consult on initiatives with stakeholders on the demand generation, product marketing, content, customer marketing, and design teams, and cross-functionally with other teams as needed
• Work closely on data, reporting, and infrastructure projects with the Revenue Operations team
• Build, refine and optimize our marketing data governance programs
• Optimize, build, and enable our list segmentation and audience targeting approach
• Create and maintain attribution, campaign, channel, audience, and lifecycle dashboards and reports
• Partner with MarOps team in administering Marketo, which may include training and permissioning users, creating program templates, managing the lead processing and flows, monitoring SFDC sync, equipping teams with new features and functionality, building/maintaining lead scoring, and auditing data
• Procure, implement, and enable new technology for the marketing team. Maintain and administer it as required
• Develop and refine processes to optimize team efficiency and collaboration
• Create and maintain documentation and standard operating procedures. Socialize new processes and ensure they are adopted
• Experiment and optimize campaigns, emails, and journeys to drive incremental impact. Share learnings with the broader marketing team