Senior Director of Campaigns & Content, Arctic Wolf

• The ideal candidate is a strategic campaign leader, content orchestrator, process builder, people developer, and master collaborator who can align stakeholders, simplify complex ideas, coach teams, and build the operating model required to scale quality content in the new AI-enabled marketing environment
• You are a strategic marketing leader who understands how to turn business priorities into integrated campaigns that drive measurable impact
• You are an experienced people leader who can coach campaign and content talent, set clear priorities, and build a high-performing team culture
• You are a strong campaign operator who can bring structure, clarity, and momentum to complex cross-functional initiatives
• You understand content strategy, but you do not believe content is just about writing - you see it as a scalable system for capturing expertise, shaping messaging, improving discoverability, activating campaigns, and influencing buyers
• You understand the importance of SEO, GEO, and AEO in the new buyer journey and know how to connect search and answer optimization to campaign strategy, web content, and measurable business outcomes
• You are excited about the opportunity to rebuild the content engine for the AI era, using AI to accelerate production while preserving quality, credibility, brand voice, and technical accuracy
• You are a master collaborator who can bring together Product Marketing, Technical Marketing, Demand Generation, Sales, Partner, Customer, Operations, and SME teams to deliver aligned outcomes
• You are both strategic and practical - able to define the vision, build the operating model, develop the team, and help the organization execute
• 10+ years of experience in B2B marketing, with significant experience in campaign strategy, content strategy, demand generation, integrated marketing, SEO, or related functions
• 5+ years of people leadership experience, ideally leading campaign, content, integrated marketing, demand generation, or digital/content teams
• Proven experience leading teams, developing talent, managing priorities, and creating operating rhythms that improve accountability, collaboration, and execution quality
• Proven experience building and executing integrated marketing campaigns that support pipeline, revenue growth, customer engagement, or market awareness
• Strong understanding of B2B buyer journeys, campaign planning, content strategy, sales enablement, SEO, digital content, and marketing activation channels
• Experience translating product messaging, market insights, buyer needs, and business priorities into campaign strategies and content plans
• Demonstrated ability to lead cross-functional initiatives across Marketing, Sales, Product, Operations, and external partners
• Experience building scalable content processes, including content planning, editorial workflows, SME engagement, agency management, AI-enabled production, and asset repurposing
• Strong executive communication skills, with the ability to align senior stakeholders, simplify complexity, and present clear recommendations
• Ability to define success metrics and partner with analytics/operations teams to measure campaign, content, and organic performance
• Experience using AI-enabled tools or workflows to support content creation, repurposing, editing, research, search optimization, or campaign production
• Experience supporting global, regional, partner, customer, and sales-led campaign activation

Desirable

• At Arctic Wolf, you won’t just watch the cybersecurity industry evolve – you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world
• We’re proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape – but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform
• If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you
• Our mission is simple: End Cyber Risk. We’re looking for a Senior Director, Campaigns & Content to be a part of making this happen
• The Senior Director, Campaigns & Content will lead the strategy, orchestration, and execution of harmonized marketing campaigns and the content engine that supports them
• This role is responsible for bringing together campaign strategy, messaging, content planning, SEO/GEO/AEO strategy, activation, and cross-functional execution into a repeatable operating model that drives awareness, engagement, pipeline, and revenue growth
• This leader will own the process for translating business priorities, buyer insights, product messaging, and market themes into integrated campaigns that can be activated across regions, channels, partners, customer audiences, and sales teams
• On the content side, this role is less about being the primary writer and more about building a modern, scalable content engine - one that leverages internal and external subject matter experts, AI-enabled workflows, editorial review, search and answer optimization, and repeatable processes to turn hero assets into 20-30 derivative assets that support campaigns on an ongoing basis
• This is also a people leadership role. The Senior Director will lead a small team of campaign managers and a small content team, including a copywriter, SEO specialist, and content engineer
• Lead the development of integrated, harmonized marketing campaigns aligned to Arctic Wolf business priorities, target audiences, buyer journeys, and revenue goals
• Facilitate and orchestrate the end-to-end campaign planning process, ensuring clear alignment across messaging, content, channels, audiences, activation plans, enablement, and measurement
• Partner with Product Marketing to translate positioning, messaging, use cases, buyer insights, and competitive differentiation into campaign strategies that resonate in market
• Build repeatable campaign frameworks that define the campaign theme, target audience, core message, hero asset, content bill of materials, channel activation plan, sales plays, partner enablement, and measurement approach
• Collaborate with Acquisition Marketing, Field/Regional Marketing, Partner Marketing, Customer Marketing, Digital, Web, Events, and Sales teams to ensure campaigns are activated consistently and effectively
• Ensure campaigns are designed to support the full buyer journey, from awareness and education through consideration, conversion, expansion, and retention
• Drive campaign governance, prioritization, sequencing, and cross-functional visibility so teams understand what is launching, why it matters, and how to activate it
• Lead the content strategy that supports priority campaigns, ensuring content is aligned to buyer needs, campaign objectives, messaging frameworks, go-to-market priorities, and measurable business outcomes
• Rebuild and scale the content engine for a modern AI-enabled marketing environment, balancing speed, quality, consistency, technical credibility, and subject matter expertise
• Develop a repeatable model for capturing insights from internal and external SMEs, including Product Marketing, Technical Marketing, Sales Engineering, security experts, customers, partners, analysts, and external contributors
• Partner with content creators, editors, designers, agencies, and AI-enabled tools to turn campaign messaging and hero assets into high-quality derivative content at scale
• Establish a hero asset model that enables one major content piece to be extended into 20-30 derivative assets, including blogs, emails, landing pages, social posts, infographics, webinars, one-pagers, sales enablement materials, nurture content, partner assets, ads, videos, and regional adaptations
• Build editorial, review, and approval workflows that ensure AI-assisted content remains accurate, differentiated, on-brand, technically credible, and legally/compliance appropriate
• Ensure content is not created in isolation, but connected to campaign strategy, audience needs, funnel stage, activation plan, sales enablement, and measurable business impact
• Lead the evolution of Arctic Wolf content strategy across SEO, GEO, and AEO, ensuring content is discoverable, authoritative, and optimized for both traditional search engines and emerging AI-powered answer experiences
• Partner with the SEO specialist, content engineer, Web, Digital, Product Marketing, and Technical Marketing teams to define keyword strategies, topic clusters, entity coverage, structured content, and technical optimization opportunities
• Build a content approach that improves organic visibility, answer relevance, topical authority, and buyer engagement across search, generative engines, and answer platforms
• Translate campaign messaging and hero assets into search-optimized and answer-ready content experiences, including web pages, blogs, FAQs, comparison content, schema-informed pages, and derivative assets
• Use SEO/GEO/AEO insights to identify content gaps, inform campaign strategy, improve content performance, and strengthen Arctic Wolf presence across high-intent buyer research journeys
• Lead, coach, and develop a small team of campaign managers and content professionals, including a copywriter, SEO specialist, and content engineer
• Set clear team priorities, operating rhythms, performance expectations, and development plans that align to campaign goals, content strategy, and business outcomes
• Create an environment that balances strategic thinking, operational discipline, creative quality, experimentation, and accountability
• Help the team adopt modern AI-enabled workflows, content production models, campaign planning practices, and performance optimization techniques
• Clarify roles and responsibilities across the campaigns and content teams, ensuring the team is focused on high-value orchestration, strategic content systems, and scalable execution
• Build a culture of collaboration, continuous improvement, feedback, and high-quality delivery across campaigns and content
• Serve as a key connector across Marketing, Sales, Product, and Operations teams to align campaign strategy, content planning, execution, enablement, and optimization
• Partner closely with Product Marketing, Technical Marketing, Acquisition Marketing, Partner Marketing, Customer Marketing, Sales Enablement, Biz Apps/IT, Marketing Operations, Sales Operations, Sales Engineering, and regional teams
• Bring structure to complex, cross-functional workstreams by clarifying ownership, process, timelines, dependencies, decision rights, and success metrics
• Influence without authority across multiple teams, balancing strategic leadership with hands-on operational problem solving
• Drive alignment between campaign strategy and sales activation, ensuring Sales, SDRs, partners, and customer-facing teams understand the campaign narrative, target audience, value proposition, and calls to action
• Create visibility into campaign and content plans so stakeholders can understand what is coming, how it supports business goals, and how to participate
• Partner with Marketing Operations, Revenue Operations, and Analytics teams to define campaign, content, SEO/GEO/AEO, and team performance metrics
• Establish a measurement framework that connects campaign activity and content engagement to pipeline influence, audience progression, conversion, sales adoption, organic performance, and ROI
• Use performance insights to optimize campaign strategy, content priorities, SEO/GEO/AEO opportunities, activation plans, and future investment decisions
• Identify gaps in content coverage, buyer journey support, audience engagement, search visibility, answer relevance, and campaign execution, then build plans to improve them
• Drive a culture of continuous improvement, experimentation, and learning across campaigns and content

• To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews
• Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers
• We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations