Head of Global Marketing Analytics, Block
$245.1-299.5k
This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus
Financial services ecosystem
Job no longer available
Financial services ecosystem
1001+ employees
Job no longer available
$245.1-299.5k
This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus
1001+ employees
Company mission
To create better tools to help everyone access the economy.
Role
Who you are
- 12+ years in marketing or product analytics experience and an advanced degree in quantitative discipline
- 5+ years managing people and/or teams
- Deep experience in marketing attribution modeling and strong data manipulation and database modeling skills
- Proven expertise managing analytical models such as cohorts, attribution models, segmentation, cost per acquisition, customer lifetime value models, etc
- Proficiency in SQL, understand how to design and evaluate data models, and closely partner with data engineers and architects
- Used advanced analytic techniques and data-driven strategies to solve unique business challenges to drive revenue and acquisition
- Experience in measuring brand, awareness, and content marketing channels with successful implementation of measurement strategies/frameworks
- Broad understanding of both off-line and digital marketing analytics and how they interact to evaluate the performance of campaigns, events, paid media, e-commerce, social media, etc
- Deep knowledge of experiment design
- Ability and willingness to navigate ambiguity and uncertainty
What the job involves
- This leadership role is highly strategic and cross-functional
- You will be responsible for Global Marketing’s analytics and measurement strategy and output across all marketing functions, as well as the development of a high-functioning team of 25 analysts, enabling Square and Marketing leadership to make accurate and data-driven decisions
- Lead the Marketing Analytics team for the Central Marketing team to drive the design and delivery of marketing analytics deliverables – dashboards, deep-dive analysis, measurement frameworks, attribution rigor, segmentation valuation, campaign ROI analysis, etc
- Improve media optimization models such as media mix, channel attribution, and audience based channel attribution modeling. Further aline MMM (marketing mix modeling) with our MTA (multi touch attribution) model
- Build and implement incrementality measurement
- Drive a culture of experimentation, put best practices into place across all marketing functions
- Manage the team roadmap and work with cross-functional partners to manage priorities and deliverables
- Identify and champion opportunities for the Global Marketing team to drive high quality acquisitions; inline with our strategic objectives
- Build strong relationships with key executives and stakeholders across the organization.'
- Solve complex, cross-functional problems
- Build, manage, and develop a team of incredibly strong marketing analysts
- Build a team culture of critical thinking, creativity, innovation, experimentation, diversity, and inclusivity with an open mind and space that reflects Square’s values
Our take
Block is a financial services technology company comprising of Square, Cash App, Spiral, TIDAL, and TBD. Its biggest brand, Square, offers hardware and software for small to medium-sized businesses enabling them to manage the entire payment lifecycle. It functions similarly to Shopify and Stripe, but has paired online payment processing with physical devices such as registers, payment terminals, and mobile card readers.
The business was originally founded as Square in 2009 by Jack Dorsey of Twitter fame. Already well-established with SMEs all over the globe, Square has significantly benefited from the increased demand for mobile payment systems. Its order management feature remains a go-to tool for small businesses that otherwise didn't have the proper infrastructure in place when demand for home delivery surged.
Square rebranded as Block in December 2021, with the Square brand name remaining in place for their seller business. The company has since come under fire for its security practices, facing lawsuits in relation to a major breach of CashApp user data, and in 2024 announced plans to reduce its workforce in order to cut costs. Despite these setbacks, there is every chance the business will move past this, though it may take some time to rebuild trust in its product.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Jack Dorsey
(CEO)Having studied at and dropped out of New York University, Jack founded Twitter in March 2006, where he has served as CEO since. He co-founded Square with Jim in February 2009, and has remained its CEO ever since.
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