Senior Copywriter, Ethos Life
$88-147k
More information about location
Life insurance provider
Job no longer available
Life insurance provider
501-1000 employees
Job no longer available
$88-147k
More information about location
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- 8+ years of copywriting experience, with at least 5 years in D2C / B2C technology companies
- Demonstrated success in creating high-converting copy across paid social and email
- Deep understanding of UX principles and their application in crafting copy that drives user engagement and conversions for D2C/B2C sites and applications
- Strong strategic thinking and business acumen, with the ability to align copy initiatives with overarching business objectives
- Excellent leadership and collaboration skills, experienced in working with executive teams and cross-functional stakeholders
- Bachelor's Degree in English, Writing, Advertising, Journalism or related field
- If local to the San Francisco Bay Area, are able to come into our San Francisco office at least one day a week
What the job involves
- As the Senior Copywriter at Ethos, you’ll help craft an approachable, memorable, and modern brand — shaping our new and refreshing approach to a centuries-old industry
- You’ll help refresh and improve all 360 degrees of our brand language, establishing new standards and systems, conceptualizing initiatives for brand, marketing, and product experiences
- You will develop strategic and persuasive copy that amplifies our brand voice and drives conversions
- Lead the creation of high-impact copy for paid social ads, email campaigns, and search marketing initiatives, driving significant revenue growth
- Develop and refine website copy and UX copy to enhance user experience and drive conversions
- Lead the development and implementation of a consistent brand voice across all consumer touch points, including marketing channels and product experiences
- Collaborate closely with product marketers, product managers, designers, and creatives to craft effective, conversion-oriented copy across all digital touchpoints
- Collaborate with compliance and legal teams to craft copy that’s concise, effective, and compliant
- Stay up-to-date with industry trends and best practices in copywriting, UX, and digital marketing
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company wants to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicized of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2B and putting it in a great spot for future growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive benefits packages: Awesome medical dental, vision and as applicable insurance coverage and retirement plans (in the US we offer a 401(k) plan).
- Company Equity: We want you to feel and act like an owner.
- Rest, relax & recharge: We encourage our employees to take time off, in addition to our fully paid global company holiday schedule. When you need time away from work, we have paid and flex time options based on your role and location, and additional paid leave programs.
- Generous leave programs: As well as offering a wide array of leave programs, new parents can take leave with 100% wage replacement. Our healthcare plans offer coverage on family planning and fertility.
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
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