Marketing Analyst, Formlabs
+ Shares
3-5 days a week in office
High performance 3D Printers
Posted today
High performance 3D Printers
501-1000 employees
Posted today
+ Shares
3-5 days a week in office
501-1000 employees
Company mission
To bring powerful and accessible fabrication tools into the creative hands of professionals around the world.
Role
Who you are
- Strong ability to interpret data and translate insights into actionable marketing strategies
- 5+ years in marketing program management, preferably in a hardware technology and/or healthcare company
- 2+ years of experience with social and digital channels
- Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
- A creative mindset with a passion for designing innovative customer campaigns
- A deep understanding of customer needs and a passion for creating exceptional experiences
- Strong bias for action and ability to execute quickly
- Proactive, solution-driven, and able to anticipate challenges
- Strong curiosity about our customer base, product, and technology
- Goal-oriented rather than task-driven, focusing on achieving impactful results
Desirable
- Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, BigQuery)
- Experience working in the dental or medical industry
What the job involves
- As a Marketing Analyst, you will be responsible for executing dental marketing campaigns, managing digital content, and enabling both our channel partners and direct sales team.
- You should be highly analytical, motivated, opinionated, and able to anticipate challenges while delivering effective solutions.
- Success in this role requires a balance of data-driven thinking, creativity, and quick execution to drive brand awareness and business growth.
- You'll have the opportunity to elevate our dental business by bringing marketing expertise to an established team, shaping our social media strategy, supporting new product launches, and making a visible impact
- Develop and execute email marketing campaigns, social media strategies, and content for digital platforms
- Analyze campaign performance and adjust strategies to optimize results
- Manage and grow our YouTube channel with compelling video content
- Support and enable Tier 1 channel partners with marketing assets and co-branded campaigns
- Collaborate with the direct sales team to provide marketing support that drives lead generation and conversions
- Work cross-functionally with content, creative, events, sales, and product teams to align marketing efforts
- Support our product marketing team and play a key role in launching new products
- Work with Formlabs Key Opinion Leader (KOL) manager to drive initiatives with other KOLs across the globe
Our take
Formlabs' founders met at MIT in 2011, and set about creating a company that would disrupt the 3D printing market. While the majority of the industry was experiencing a crash, Formlabs managed to buck the trend by implementing additive manufacturing (stereolithography) to a desktop form factor.
While many 3D printing manufacturers have tried in vain to market their hardware to home users, Formlabs has maintained a laser-sharp focus on serving the needs of professionals and large-scale companies such as Coke and Sony. Striving to keep costs low while maintaining an optimal user experience, the company has sold well over 100,000 printers.
With considerable funding at its back, Formlabs has continued to develop new solutions such as a series of mass manufacturing solutions that enable its customers to dramatically increase their 3D printing output. As the largest supplier of professional SLA and SLS 3D printers in the world, the company is well set to further its position and achieve further global growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2021
$150m
SERIES E
Aug 2018
$15m
SERIES D
Total funding: $250.8m
Company benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course… unlimited 3D prints
- Weekly Wolt credits (9500 HUF/week) for lunch delivery
- Private health insurance with Medicover
- Shares in the company
- Free beverages and snacks at the office
- A monthly or quarterly public transportation pass
- An inclusive, dog-friendly office with diverse and inspiring colleagues
Company HQ
Ward Two, Somerville, MA
Leadership
Maxim Lobovsky
(CEO)Interned at NASA Robotics Academy, and was a Research Assistant at MIT before co-founding Formlabs.
Natan Linder
(Chairman)Co-founder and CEO at Tulip, and Member of the Board Of Directors at Volta Labs. Also an Advisory Board Member at RightHand Robotics. Previously a Research Assistant MIT Media Lab.
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