Life Insurance Writer, Dotdash Meredith
Performance Marketing
Digital & print publisher
Open for applications
Digital & print publisher
1001+ employees
Open for applications
1001+ employees
Company mission
Dotdash Meredith's mission is to help people find answers, solve problems, and get inspired.
Role
Who you are
- 3+ years of work experience writing/explaining life insurance, ideally to a layperson audience
- Excellent verbal/written communication skills and attention to detail
- Commitment to writing accurate, clean copy with original sources
- Experience writing product reviews
- Firm grasp of SEO best practices and how they factor into quality content
- Nice to have, but not required: experience working in the life insurance industry
What the job involves
- Write unbiased, factual reviews using data we have collected, as well as research you do on your own
- Use primary sources for all research and provide those sources when you turn copy in
- Go beyond product descriptions, using competitor analysis to come up with a point of view that can help consumers make a choice
- In some cases, provide educational copy to help consumers better understand life insurance products and how to choose a carrier
- Write 4-12 pieces monthly, though assignment volumes vary as needed
Our take
Formed from the 2021 acquisition of Meredith by Dotdast, Meredith Dotdash is the largest digital and print publisher in the US, encompassing over 40 brands such as PEOPLE, Better Homes & Gardens, Verywell, Allrecipes, and many more.
The approach that built this media giant was to build websites with fast load-times and few adds. A clean site keeps readers longer, boosting its rankings in search algorithms. Ads can then be less frequent but sold at a premium, because of the readership. The company was also an early adopter of affiliate links through product reviews and articles that suggest items for purchase.
The merger of the Dotdash and Meredith teams and tech brought benefits in both directions, making Meredith sites faster and increasing story output for Dotdash. Recently, the company launched a targeting tool named D/Cipher - that makes intent-based targeting possible at scale, without cookies - showcasing that the giant is entirely able to move at the front of the tech-evolving ad media landscape.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Complete medical/dental benefits
- Generous vacation and sick time
- Commuter program
- Discounted gym memberships
- Pet insurance
- 401(K) retirement plan
Company HQ
Battery Park City, New York, NY
Articles
Leadership
Neil Vogel
(CEO, not founder)Member of the Board of Directors at The Philadelphia Inquirer and Webby Media Group (Recognition Media), and a Venture Partner at FirstMark Capital.
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