Manager of Marketing Analytics & Technology, Rabot Charge
+ Perfomance-based bonuses
Dynamic electricity tariffs
Open for applications
Dynamic electricity tariffs
21-100 employees
Open for applications
+ Perfomance-based bonuses
21-100 employees
Company mission
To make smart and sustainable electricity consumption accessible to everyone and drive forward the expansion of renewable energy to combat climate change.
Role
Who you are
- 5+ years of demonstrated track record in marketing analytics, MarTech, or a related role
- Comfortable working crossfunctionally with Engineering, Business Intelligence, and Marketing teams
- Proficiency in tech aspects of Google Analytics (GA4)m GTM, Google Ads, Meta, AWIN etc
- Strong understanding of UTM campaign structuring and attribution systems
- Strong analytical skills experience with automating workflows and creating scalable, efficient systems of campaign management and reporting
Desirable
- Familiarity with marketing automation platforms (HubSpot, Klaviyo) and intefration workflows
- Experience with server side tracking and advanced tagging solutions (e.g., Facebook CAPI)
What the job involves
- As the Manager of Marketing Analytics & Technology, you will be pivotal to ensuring we have a data-driven and scalable approach to Marketing.
- You will be responsible for the accuracy, scalability, and performance of our marketing analytics and technology stack, empowering marketing and sales teams with actionable insights and streamlined workflows.
- Collaborating with Business Intelligence and Engineering, you'll ensure our systems meet current needs and adapt to the evolving demands as we scale our business
- Tagging Excellence
- Ensure reporting accuracy and integrity across marketing data sources (e.g., GA4, Ad Platforms etc.)
- Manage and optimize the marketing analytics setup, including GTM, GA4, server side tracking etc
- Ensure we implement a scalable campaign architecture with consistent and granular UTM parameters
- Regularly audit and monitor tags and pixels, to ensure our tagging/tracking is robust and compliant
- Marketing Workflows
- Partner with Business Intelligence to develop data downloaders for integrating real-time data from platforms like Google and Meta into reporting systems, and ingesting manual ad costs
- Enhance our CRM infrastructure by integrating HubSpot, Klaviyo etc. with accurate triggers based on website / customer action triggers
- Attribution
- Collaborate with Business Intelligence to refine data capture granularity within the Customer Data Platform for attribution and personalization, in future
- Research, implement, and manage third party multichannel attribution systems (e.g., Marketing Mix Modeling MMM and/or Multi-touch attribution MTA)
Our take
To support the transition to renewable energy, Rabot Charge supplies AI-powered dynamic tariffs that enable consumers to use electricity when it is its cheapest. This is more environmentally friendly because it also corresponds to when more solar and wind power is available.
The company enables this because it buys electricity at short notice via the day-ahead and intraday energy markets, allowing it to make use of hourly price fluctuations. Rabot's customer can power large appliances or charge their electric vehicles when prices are at their lowest, thus saving them money on their energy bill. This also means that more households can access renewable power without major changes to their energy usage habits.
Although it is not the only company delivering dynamic pricing for electricity, Rabot Charge has seen consistent investment over the years which suggests it is doing something right. The latest influx will support the further development of its algorithm to enhance its ability to find the best prices.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2024
$18.1m
SEED
Apr 2023
$1.6m
SEED
Total funding: $22.8m
Company benefits
- Be part of a motivated team with a flat organizational structure and openness to new ideas and solutions
- Modern and very well-equipped offices
- Hybrid work
- Comprehensive training, regular team meetings and transparent communication
- Urban Sports Club membership
- Deutschlandticket
- Free hot and cold drinks, snacks and fruit in the office
- Great startup atmosphere with table tennis and team events
- “Employees recruit employees” bonuses
- Grow with us and shape the energy supply of the future
Company values
- Flexible
- Innovative
- Ecological
Company HQ
Altstadt, Hamburg, Germany
Articles
Leadership
Jan Rabe
(CEO)Also Co-Founder of Wechselpilot, and Co-Founder and Managing Director of Rabot Energy. Former Senior Portfolio Manager for Kom-Solution, and Energy Trading Analyst at BKW FMB Energie.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job