PPC Specialist, Heroes
Buys, operates and scales Amazon FBA businesses
Job no longer available
Buys, operates and scales Amazon FBA businesses
101-200 employees
Job no longer available
101-200 employees
Company mission
To give founders of FBA businesses the ability to exit and cash in on the benefits of their hard work, while using its team of experts to scale these businesses internationally.
Role
Who you are
- You’ll have proven experience of Amazon PPC and AMS, with a track record of developing high impact strategies & campaigns that deliver growth
- You’ll be highly skilled with PPC optimisation and paid search techniques
- You’ll be passionate & obsessive about continuous improvement, demonstrating an ability to test, learn & iterate constantly
- You’ll be analytical and put data at the heart of decision making
- You’ll be excited at the opportunity to join a high-growth start-up, comfortable operating in an ever-changing environment and able to adapt and thrive in such a business
What the job involves
- Working closely with our Brand Managers, the PPC specialist will play a crucial role in driving the performance of our brands - increasing revenue and profitability through paid advertising on Amazon
- Managing end-to-end Amazon Sponsored Product, Sponsored Brand, Product Display Ads, DSP campaigns from setup to ongoing review, analysis, and troubleshooting
- Continuously developing & improving paid search strategy & performance
- Optimise & deliver advanced PPC campaigns, demonstrating strong commercial acumen to ensure campaigns achieve business objectives
- Conducting regular keyword research, analysis & expansion
- Monitor trends, ACoS, profitability, ROI and marketing spend across multiple brands
- Setup of our PPC bid management platform in addition to all other tools we use / will need to use
- Keeping abreast of the latest developments within the Amazon advertising universe, being ahead of the curve when it comes to understanding new trends, tools & software that will help our brands win on Amazon
- Working closely with our Brand Managers, the PPC specialist will play a crucial role in driving the performance of our brands - increasing revenue and profitability through paid advertising on Amazon
Salary benchmarks
Our take
Heroes plans to roll up high-performing “Fulfillment by Amazon” (FBA) businesses from a range of different sectors, with the goal of becoming Europe’s largest acquirer and operator of FBA brands. The idea is to provide these types of founders with an exit opportunity, while leveraging Heroes’ infrastructure to hopefully scale these FBA companies internationally via its in-house team of experts.
Over the past decade, venture capital funds have invested billions of dollars into D2C businesses and only a very few of those have actually managed to hit product-market fit. In most cases, the startups end up spending too much money to convince customers to buy their product.
Heroes’ goal is to turn around the traditional D2C equation, starting with product-market fit so that clients don’t have to worry about spending millions just to hit it. Both Thrasio and Perch, Heroes’ best-known competitors, are based out of the U.S. and focus predominantly on the U.S. market. The European market, where Heroes’ focus is, is significantly more fragmented than the U.S. one and this creates a huge opportunity where localised knowledge, expertise and language is required.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
39% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2022
$57m
SERIES A
Nov 2020
$32.5m
SEED
Total funding: $89.5m
Company benefits
- We offer remote working to every employee
- Every employee is welcome to use Heroes' offices (London, Barcelona and Madrid) whenever suits them
- Up to 180 days/ year working from abroad for every employee
- 25 days holiday + bank holiday
- Cycle to Work Scheme
- Pension and Health Insurance (via Aviva)
- Get a part of your salary paid in Bitcoin if you wish
- Amazon discounts on all of Heroes brands
- Shares options for all employees
- Parental leave
Company HQ
Holborn, London, UK
Leadership
Riccardo Bruni
(Co-founder)Previously worked in TMT Investment Banking at Bank of America Merrill Lynch. Also a Venture Investor at EQT Ventures and Co-founder of Many
Alessio Bruni
(Co-founder)Previously Vice President at Lazada Group, General Manager Europe at Luno and Co-founder at Many
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