Social Media Content Creator, Gopuff
$83.6-132k
3 days a week in office
Groceries, alcohol, home essentials delivery service
Job no longer available
Groceries, alcohol, home essentials delivery service
1001+ employees
Job no longer available
$83.6-132k
3 days a week in office
1001+ employees
Company mission
To deliver food, drink, supplies, and essentials to customers' doorsteps, safely and quickly.
Role
Who you are
- Are a passionate consumer of social: you know who’s doing it best
- Love capturing and communicating brand stories through digital media
- A solid knowledge of SEO, keyword research and analytic tools
- Awesome writing, presenting and communication skills
- Understand the difference between organic and paid social!
- Are proficient in creating FOR social media (you know specs, native features, best practices, etc. that will improve the quality of the content)
- Have managed social channels for brands or communities
- Are an insight-miner; someone who loves looking at data points to understand what flopped, what worked, and how to improve content next time
- Have a strong attention to detail
- KNOW GEN-Z!!!
- Understand social media is a 24/7 environment and are ready to jump on an opportunity that makes sense for the brand at any time
- Are willing to jump in as necessary when a great opportunity arises
- Are great at juggling multiple projects and to-do’s at once!
- Able to work non-standard hours when necessary, anticipating potential opportunities and workflow shifts to support goPuff’s key initiatives and events
- Positive, proactive and has a TRUE love for customer service
What the job involves
- STRATEGIZE! THINK! IDEAS! Brainstorm and pitch inventive, exciting, innovative ideas and campaigns to connect with our existing and future customers, both online and in-person, to drive amplified conversation and Gopuff mentions that gets the Internet to notice Gopuff, drives our social KPIs and business KPIs in a way amplifies the content itself, think: how can this content extend into media & press, into the app, into consumer tactics?
- WRITE, WRITE, WRITE! Lead ideation of written content creation for GP’s social channels across all mediums: social brand storytelling, captions, text on screen, interactions with customers and brands across all of our active channels: TikTok, Twitter, Facebook, Instagram, Youtube and new and emerging social media channels. Update our pages with compelling company news as necessary
- OWN OUR SOCIAL TONE OF VOICE: Act as the voice, tone, and moderator of the brand through strategic community support, original content development (writing, storyboarding and storytelling focus), and digital engagement to build brand presence and trust
- You’re ultimately responsible for translating the GP master tone of voice into a social media TOV and! owning the dissemination, maintenance and evolution of our social TOV and messaging guidelines as the master brand evolves
- PUBLISH & COMMUNITY MANAGE: Distribute and post Gopuff’s content across channels, and oversee daily community management across brand's channels (responding to fans, identifying real-time moments and brand banter opportunities)
- Report on your own work and use data and insights to drive the generation of ALL content & creative strategy
- Own our Twitter strategy and content creation specifically, writing tweets on the daily
- Create content natively within social marketing channels
- Define and implement social listening and a reactive fan dialogue and moderation strategy that monitors hot and rising social media conversations and trends, and briefing them into the larger team to create and execute against
- Prepare active consumer care response plans as news or crises come up
- Create content to post across our channels on a daily basis
- Strategize and ideate content ideas and projects
- Coordinate content productions internally and with client teams
- Work with our Photography team to schedule (and help produce!) social media content shoots
- Post the content you make Report on your own work and use data and insights to drive the generation of ALL content & creative strategy
- Be on-the-go and travel as necessary to capture live social content IRL
- Be prepared, willing, excited and able to star in Gopuff’s content yourself!
Our take
Gopuff was an early player in the last-mile delivery space, offering consumers access to a wide range of consumer goods (including food and alcohol) with delivery in ~30 minutes through its network of micro fulfillment centers, from which a fleet of drivers pick up and drop off orders.
Gopuff currently operates in over 1,000 cities and is adding more. The company has also made several strategic acquisitions to charge its growth – including UKs Fancy and Dija, and US BevMo!. However, the company faces increased competition on all sides, from Getir (who recently acquired Gorillas), Glovo, and Zapp, as well as high operating costs.
To combat its competition, the company has added a range of new capabilities to its platform, launching features to eliminate former pain points by including advance order scheduling, gifting, and in-store pickup.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Nov 2025
$250m
LATE VC
Dec 2021
$1.5bn
CONVERTIBLE
Total funding: $5.2bn
Company HQ
Northern Liberties, Philadelphia, PA
Leadership
Yakir Gola
(Co-Founder & Co-CEO)Co-founded GoPuff whilst studying at Drexel University.
Rafael Ilishayev
(Co-Founder & Co-CEO)Rafael studied at Drexel University with Yakir, where they co-founded Gopuff together in October 2013, and have been co-CEOs since.
Salary benchmarks
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