Marketing Manager, Hyve Group
2+ days a week in office
International organiser of exhibitions and conferences
Job no longer available
International organiser of exhibitions and conferences
501-1000 employees
Job no longer available
2+ days a week in office
501-1000 employees
Company mission
To create the world's leading portfolio of content-driven, must-attend events delivering an outstanding experience and return on investment.
Role
Who you are
- Experience of creating highly effective tactical marketing plans
- Practiced in managing and implementing all aspects of the marketing mix
- Experience in stakeholder (internal and external) management
- Experience working with data and developing insights for reporting and improving customer
- Experience of working within the events industry desirable
- Degree in business or marketing desirable.
- Highly organised with ability to manage multiple projects
- Copy writing/proofing skills
- Analytical, data-driven, and highly structured approach to decision-making
- Customer-oriented, taking pride in exceeding customer expectations
- Results-focused, able to clearly demonstrate success via proven metrics
- Communication and presentation skills – able to convey information and ideas clearly and succinctly through a variety of media to individuals or groups within the team, in a manner that engages the audience and helps them understand and retain the message
- Relationship skills – able to build and develop working relationships with the client and across the business to facilitate the accomplishment of goals, leverage learning and share best practice
- Proactive, initiating attitude – able to take prompt action to accomplish objectives and goals beyond what is required, with the energy and tenacity to address bottlenecks and barriers
What the job involves
- Stemming from the strategic marketing plan, manage the creation, and oversee delivery, of the campaign and media plans for each event, ensuring targeted messaging and activity plans per customer segment and journey, ensuring that this drives profitable customer acquisition, customer experience and retention
- Own the end-to-end marketing communications for the new MeetUp online product – including creating the comms plan, writing copy, segmenting data and working with internal stakeholders for email automation
- Work with campaigns teams and event marketing teams to ensure all plans translate into clear campaign and activity schedules, and meet required timelines, milestones and budgets; and that all elements of the plan are covered tactically, with someone accountable for delivering all aspects of the plan
- Gain deeper customer insight through regular meetings with core stakeholders. Use this insight to create event marketing strategies that translate into integrated strategic plans
- Drive content marketing activity that generates new audiences and retains existing customer groups
- Define target audience profiles (by role, sector, territory and company) and required reach for event; research plan to deliver required reach, and work with data team to deliver
- Ensure strong communication with key internal and external teams at all times, including weekly meetings to review activity, spend and results, and agree plans to optimise or remediate where needed
- Deliver compelling copywriting for all channels (including web, email, print) and oversee all promotional collateral for the campaign (print and digital)
- Provide aggregated reporting of event KPI performance vs. target, ensuring full ownership of monthly marketing KPIs, and weekly reporting
Salary benchmarks
Our take
Hyve Group is an organizer of trade events and conferences in growing markets. The group organizes over 130 global trade exhibitions and conferences per year and its portfolio includes global brands such as Shoptalk, Spring Fair, MosBuild, Bett, Mining Indaba.
With a focus on integrating the most advanced technologies into their events infrastructure, Hyve Group's main priority for the following period is developing its omnichannel strategy. As part of this initiative, the company has recently acquired Retail Meetup - a digital platform enabling online networking, which will help the group launch new global virtual conferences and diversify its revenue streams.
The impact of the Covid-19 pandemic has seen an increased focus on the technical & virtual elements of events and how these can be used to enhance the experience for attendees. By shifting it's focus, Hyve Group aims to reinvent themselves in the post-pandemic world and diversify their digital offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Company benefits
- Pension scheme , Match up to 10% (min 4.5%)
- 20% Discount on Gym memberships with Nuffield
- Season ticket loan – interest free
- Cycle to work scheme
- WFH/ Hybrid type of working
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
- Flexible work arrangement
- Performance bonus
- Your birthday off
Company HQ
London, UK
Leadership
Mark Shashoua
(CEO)Previously CEO at Expomedia Group for 8 years and at i2i Events Group for 5 years and Operating Partner at Advent International for 2 years.
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