Director of CRM & Product Marketing, Tubi

• 8+ years of progressive marketing experience in entertainment, streaming, or consumer technology, with a track record of both hands-on execution and strategic leadership
• Proven success launching integrated marketing campaigns and brand activations that land culturally and drive measurable business impact
• Deep expertise in retention and lifecycle marketing: A strong understanding of audience segmentation, CRM, and loyalty journeys
• Strong creative judgment and storytelling skills; a genuine understanding of current culture and how to speak authentically to fans
• Exceptional analytical savvy: You can track retention rate, session frequency, churn, and Customer Lifetime Value (LTV) and tie them directly to creative and strategic performance
• Excellent cross-functional leadership skills, including agency management and team building
• Comfortable in a fast-paced, high-stakes environment where culture, product, and execution are constantly colliding

Desirable

• You are the strategist and execution owner who will define how our product not only connects with people at launch but retains them for the long haul
• As the Director of CRM and Product Marketing, you will blend effective product strategy, high-impact cultural activations, and sophisticated long-term viewer loyalty
• From defining the go-to-market plan for major feature releases to leading integrated campaigns, you will set the vision, inspire a nimble team, and roll up your sleeves to drive massive viewer engagement and retention
• Go-to-Market Ownership: Define and own the end-to-end GTM strategy for new features, platform innovations, and viewer experiences, from roadmap consultation through reveal
• Strategic Storytelling: Create compelling positioning and messaging that translates complex technical benefits into emotional and rational value propositions for fans
• Cross-Functional Alignment: Collaborate with Product, Marketing, Content, Growth, and Data teams to target adoption, engagement, and scale opportunities across the platform
• Performance Driving: Manage launch calendars, align cross-functional stakeholders, and lead detailed post-launch performance reviews and learnings
• Retention Strategy: Build, own, and execute retention and lifecycle marketing strategies designed to boost view time, increase repeat sessions, and foster viewer loyalty
• Personalized Campaigns: Partner with Data Science and UX teams to design and deploy segmented campaigns (Email, Push, In-App) that speak directly and personally to different audience cohorts
• Lifecycle Journeys: Utilize behavioral data and content insights to architect sophisticated viewer journeys: win-back, deeper engagement, interest re-ignition, and fandom building
• Optimization & Testing: Lead test-and-learn initiatives across messaging, cadence, creative, and channel mix, optimizing aggressively for retention rate, churn reduction, and session frequency
• Post-View Experience: Collaborate with Product and UX to enhance the post-view experience and establish product hooks that keep viewers looped in across content verticals
• Executive Partnership: Partner directly with senior leaders across Executive, Brand, Product, Growth, and Content teams to ensure unity of vision and execution
• Team Building: Build, mentor, and lead a nimble, high-impact team focused on strong execution and big outcomes
• Reporting: Manage budgets, timelines, and measurement frameworks. Present strategy and compelling results to senior leaders clearly and boldly