Team Lead Social Media Manager, HolidayPirates
DACH, German Speaker
€50.2-70.2k
More information about location
Office located in Mitte, Berlin
International travel company
Open for applications
International travel company
101-200 employees
Open for applications
€50.2-70.2k
More information about location
Office located in Mitte, Berlin
101-200 employees
Company mission
To make it easy to find the best travel deals.
Role
Who you are
- 3-5 years of experience independently leading social media teams that drive business results across multiple platforms (Facebook, Instagram, Pinterest, YouTube, TikTok etc.)
- Consistent record of creating innovative story-telling and engagement approaches
- Extensive knowledge of the social landscape with a passion for creating out of the box ideas and creative concepts to drive reach, traffic, and conversions
- Experienced in producing inspiring video content for TikTok and Instagram
- Successfully developed social media channels from scratch
- Excellent communication skills
- Able to achieve results while working independently/remotely
- Team player feeling comfortable to work hands-on taking over team and/or project responsibilities
- Comfortable working with figures and making insightful analytical connections
- Very good knowledge of spoken and written German and English
- Passionate about Travel, just as we are
- Additional anchors: Google Analytics and Canva
What the job involves
- We are on the hunt for a Team Lead Social Media Manager DACH to join us at our HQ in Berlin
- Our Digital Marketing team is dedicated to crafting and executing strategic campaigns that drive growth and engagement across the DACH region
- We are seeking a skilled Team Lead & Project Manager to oversee our digital marketing initiatives
- Headquartered in Berlin, with a hybrid workplace policy, you will be part of our Marketing team and report directly to the Head of DACH Market
- Work closely with the Head of Market DACH and the marketing strategy department to develop and execute our social media strategy
- Stay updated with the social media landscape, identifying insights and opportunities to keep us at the forefront of our B2C audiences
- Develop and create social media video content, e.g., reels and TikTok’s, with the team
- Ensure overall social media content quality, including copy, images, and storytelling
- Expand existing social media channels like Instagram and TikTok, and maintain Facebook
- Draft inspiring briefs, lead creative ideation processes, and work on go-to-market program plans
- Identify and define key performance indicators (KPIs) for social media success, and regularly measure and report on these metrics
- Oversee the DACH social media editorial calendar, campaign execution, daily publishing, and reporting
- Observe market, competition, and trends in the travel and lifestyle sector to bring new approaches and fresh ideas
- Draft and implement future influencer marketing strategies in collaboration with the global marketing strategy team
- Foster a culture of collaboration, working closely with partnerships, sales, product, PR/comms, and marketing strategy teams to support, innovate, and effectively grow our social media ecosystem
- Ensure all social media activities and content align with brand guidelines and strategic objectives
- Lead, mentor, and manage a team of social media professionals, overseeing their daily activities to ensure tasks are completed on time and meet quality standards, while collaborating to refine project concepts and ensure alignment with strategic objectives (OKRs)
- Regularly review and provide feedback on team members’ performance, ensuring alignment with strategic objectives
- Manage the allocation of resources and ensure the team has the necessary tools and support to achieve their goals
- Attend social media round tables, fairs, or workshops
Our take
On average, Brits spend 18 nights a year overseas, so it's no surprise that the travel industry is in as high demand as ever. Since its inception in 2011, HolidayPirates has established itself throughout Europe and the United States.
Due to its unparalleled social media audience, boasting 11+ million Facebook fans and 2+ million Instagram followers, HolidayPirates values itself for providing the "best value-for-money travel deals" which rapidly gained the company popularity and a faithful online following.
The company claims to only spend 7% of its marketing budget on traffic, showing how effective its social media strategy has been in generating an organic following. With services delivered in 7 languages and more than 9 million app downloads, the company is also seeing an acceleration of payment transactions which indicates the company's continued prominence in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexible working hours and fully remote working
- A MacBook (also for private use) as well as any other needed equipment including a very lovely remote IT support
- £100 equipment budget every month on top of our salary to comfortably work from home
- £45 tax free cash card per month
- Maternity leave for up to 52 weeks
- Legendary team and company events like summer parties, Christmas parties and more
- Mental health and relaxation sessions
- Further training budget to use as you choose
- Inspiring mates from all over the world
Company values
- Purpose: To unlock people's desires to explore the world
- Passionate: We love what we do
- Creative: We are naturally curious to try new things, turn imaginary ideas into realist, and learn from them
- Inspirational: We motivate others and show creativity
- Authentic: We stay true to who we are, what we do and who we serve
- Comradery: We are a diverse group of pirates who work, laugh and play together
- Open: We are receptive to new ideas and different opinions. We talk about our struggles and ambitions
Company HQ
Mitte, Berlin, Germany
Articles
Leadership
Igor Simonow
(Co-Founder)Previously a 2018 cohort member of Entrepreneur First.
Sebastian Kaatz
(Co-Founder)Currently Co-Founder of Travel Pirates Corp, was the VP of Special Projects and Products at Holiday Pirates.
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