Content Marketing Manager, Masterworks
More information about location
Platform for art investment
Be an early applicant
Platform for art investment
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
Masterworks' mission is to make art investable.
Role
Who you are
- Do you thrive on disruption?
- Do you want to live at the cutting edge of finance, technology, and art?
- Are you passionate about democratizing alternative investments?
- Do you enjoy meaningful work that has a noticeable impact on business performance?
- 2–4 years of experience in product or digital marketing, with a focus on lead conversion
- Expert direct response finance copywriting skills
- Basic understanding of the art market
- Proven track record of creating and optimizing email campaigns
- Strong analytical skills and familiarity with tools like Redash (or similar) and basic HTML coding (a plus)
- Excellent collaboration and communication skills to work effectively across teams
- Results-oriented mindset with a passion for continuous improvement and innovation
- Experience as a financial advisor a plus
What the job involves
- We are seeking a driven and detail-oriented Product Marketing Manager to join our Product team
- In this role, you will play a critical part in converting qualified leads into meaningful interactions for our in-house advisory team
- Your focus will be on optimizing mid-funnel performance through innovative and personalized email campaigns, with opportunities to expand into multi-channel strategies
- Develop, execute, and optimize email marketing campaigns aimed at increasing lead-to-call conversion rates
- Research, write, and edit performance campaigns centered around financial news, alternative investing, and the art market
- Analyze campaign performance using key metrics (e.g., open rates, click-through rates, conversion rates) and implement data-driven improvements
- Explore and pilot multi-channel marketing strategies to complement email campaigns
- Partner with compliance teams to ensure all marketing materials meet regulatory standards
- Work cross-functionally to leverage insights and support broader marketing initiatives
- Increased lead-to-call conversion rates, measured through email and multi-channel performance
- Consistent improvement in email campaign metrics, including open rates, click-through rates, and engagement
- Execution of successful A/B tests, leading to data-backed enhancements in email performance
- Development of scalable, personalized email strategies with measurable impact on mid-funnel activity
- Successful implementation of new multi-channel marketing tactics that complement email efforts
Our take
In the age of democratizing access to financial platforms, Masterworks epitomizes the trend through its platform, which breaks down the walls to art investment. Traditionally guarded by old institutions and reserved for the uber-rich, the company supplies a way for retail investors to access the space, by pioneering the ‘fractionalizing’ of art pieces.
Through Masterworks, SEC-qualified paintings by names like Banksy, Monet, and Picasso are portioned, allowing retailers to hold just a percentage of the piece via its platform. Having acquired over 100 assets, worth a total in the hundreds of millions of dollars, the company has scaled well and remained agile as it capitalizes on the ever-increasing popularity of alternative assets.
The company has also focussed on building out its technological capabilities. For instance, by leveraging proprietary data - acquired from becoming one of the most important buyers on the market - Masterworks believes it can deliver increased returns for its retail investors, adding further value to its platform that should attract and retain users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Oct 2021
$110m
SERIES A
Total funding: $110m
Company benefits
- Paid time off for vacation, sick time, and corporate holidays
- 401k option
- Daily buffet style catered lunch with options for every diet
- Lunch & Learns - Featured guests and Masterworks leadership share their experiences
- Monthly happy hours
- Medical, dental, and vision coverage for all our full-time employees
Company HQ
Battery Park City, New York, NY
Articles
Leadership
Scott Lynn
(CEO)Founded Virtumundo which developed one of the first viral internet games. Went on to found and chair a fund, V2 Ventures, which invested in or acquired startups in the online advertising space. Prior to Masterworks, they founded Payability, an eCommerce funding platform.
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