Account Executive, AppFollow
App review management platform
Open for applications
App review management platform
21-100 employees
Open for applications
21-100 employees
Company mission
To help businesses hear the voices of their customers - wherever they might be.
Role
Who you are
- 2–6+ years of B2B SaaS closing experience (mid-market and/or enterprise depending on level)
- Comfortable selling to cross-functional stakeholders (Product, CX/Support, Marketing, Ops, sometimes Engineering)
- Strong discovery + consultative selling skills; able to build and defend ROI
- Experience with MEDDICC / MEDDPICC (or similar qualification) preferred
- Familiarity with gaming industry, mobile apps, app store ecosystems, CX tooling, or feedback analytics is a plus
What the job involves
- AppFollow helps companies improve ratings, retention, and revenue by managing and responding to app reviews at scale and turning customer feedback into actionable insights
- Account Executive will own full sales cycle for new business, partnering closely with SDRs, Sales Engineering/Product, and Customer Success to acquire and expand revenue with mobile-first brands (gaming, consumer apps, travel, retail, and more)
- Own full sales cycle: discovery, demo, evaluation, legal/procurement, and close
- Build and manage pipeline via inbound leads, outbound collaboration with SDRs, and self-sourced efforts
- Conduct structured discovery to uncover goals, pain points, workflows, and success criteria (reviews volume, response SLAs, sentiment, competitive gaps, reporting needs)
- Deliver product demos focused on outcomes (review management, analytics, automation, workflow, team collaboration, reporting)
- Develop business cases/ROI and internal champions to drive stakeholder alignment and budget approval
- Manage deal strategy: timeline, mutual action plans, risk identification, negotiation, and next steps
- Coordinate internal resources (Sales Leadership, Product, Professional Services, CS, Legal) to move deals forward efficiently
- Forecast accurately and maintain CRM records (stages, next steps, close dates, deal notes)
- Support handoff to Customer Success to ensure clean onboarding and expansion readiness
- Provide market feedback on objections, competitive intel, and product gaps
- Key Objectives:
- Hit / exceed new business quota (ARR or MRR), with predictable pipeline coverage
- Run a consistent, high-quality sales process from discovery through close
- Sell value, not features: quantify impact tied to ratings, conversion, retention, support efficiency, and brand reputation
- Win and expand strategic accounts by building multi-threaded stakeholder relationships
- Maintain accurate forecasting and strong CRM hygiene to support planning and scale
Our take
The flood of new apps for practical, social, and recreational use has generated intense competition between companies, an enhanced focus on customer retention, and contradictorily, less time for teams to follow up on customer complaints. AppFollow is an App Review Management platform that saves money and time for companies that want to analyse and respond to comments on their product’s app store.
Implementing tools that boost organic growth and customer reach, integrate analytical processes, and monitor where app performance needs improvement, AppFollow’s clients include HubSpot and Lyft as well as more than 70,000 other leading mobile app companies. AppFollow doesn’t scrimp on its database either, leveraging 2.4 million reviews from App Store and 14 million from Google Play for their database.
The company has devised a unique and expansive treasure trove of marketing and market research tools for its clients. With a huge boom over 2020 and 2021, a time when app downloads were at their highest, AppFollow is now moving into a new stage of growth post-pandemic and must focus on customer retention at a time when app usage has been decreasing.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Oct 2020
$5.3m
SERIES A
Sep 2019
$1.2m
SEED
Total funding: $7.6m
Company HQ
Kluuvi, Helsinki, Uusimaa
Leadership
Pavel Vlasov
(Co-Founder & CTO)Previously Software Engineer at Ostrovok.ru and Acronis.
Eugene Kruglov
(Co-Founder & COO)Currently Angel Investor at Fathom. Previously Co-Founder and CEO at MobiGear and Head of B2C Marketing at Buongiorno.
Anatoly Sharifulin
(Co-Founder & CEO)Previously Head of Mobile Ostrovok.ru and CTO at TochkaK.
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