Digital Marketing Program Lead, Blend

Salary not provided

$37-$47 per hour

Adobe Experience Manager

Senior level

New York

Business performance data & analytics

Be an early applicant

Business performance data & analytics

501-1000 employees

B2BArtificial IntelligenceAnalyticsSaaSData Analysis

Be an early applicant

Salary not provided

$37-$47 per hour

Adobe Experience Manager

Senior level

New York

501-1000 employees

B2BArtificial IntelligenceAnalyticsSaaSData Analysis

Company mission

To help advance our understanding of our customers and business performance.

Job

Company

Role

Who you are

5-7 years of experience in leading projects
Financial services background required
Track record of successfully managing complex marketing programs in a highly matrixed team environment
Adobe Experience Manager
Adobe Tag Manager
Google Ad Manager
Banner Creative Design
Bachelor’s degree required

What the job involves

We are seeking a marketing professional to act as Program Lead for our client's digital campaigns from strategic development to execution hand-off
Outline program strategy; provide leadership to cross-functional teams and external agencies to successfully implement integrated marketing plans
Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams
Facilitate / lead strategic and tactical marketing discussions with Partners
Create presentations and other documentation for both external Partner meetings as well as internal reviews
Develop and maintain portfolio marketing calendar
Create and manage marketing budgets, including monthly forecast, and budget reconciliation
Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation
Collaborate with internal teams to monitor / analyze campaign performance to drive efficiencies and optimize strategies
Partner with business partners to identify opportunities for greater efficiency and impact
Ensure program performance and recommendations are shared with Partners, and engage the Partner in strategic discussions regarding new initiatives, securing their buy-in
Ensure quality execution of all campaigns with full understanding of and adherence to corporate policies, legal and regulatory requirements, and departmental procedures

Our take

As large enterprises digitise at increasingly complex rates, data solutions and advanced analytics are becoming increasingly vital services. Bled360 is a data science solution provider helping these companies leverage the data they harness in transformative ways.

Consisting of data scientists and engineers, the company aids large enterprises in machine learning operations, AI integration and data governance. Overall, it helps to boost the efficiency of data usage.

Blend360 has also been strategically growing through the acquisition of SMEs, in part funded by its 2022 Growth Equity investment. Companies it has acquired include FutureproofAI, enhancing its service offerings and customer base. Its acquisition of Montevideo Labs also enhances its position in LatAm regions.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Glassdoor (4.1)

Company

Company HQ

Town Center, Columbia, MD

Leadership

Patrick Hennessy

(CEO & Co-Founder)

Previously Managing Director at Whitegate Capital Partners, Advisor to the CEO at Merkle and Vice President at Cornwell Data.

Tim Berry

(Co-Founder)

Previously President of Merkle Europe, Senior Director of Rapp Collins Worldwide and Senior Manager at AT&T.

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