Senior Manager of Web & Digital Marketing, Salesforce
$155.4-213.8k
+ Incentive compensation & Equity for eligible roles
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$155.4-213.8k
+ Incentive compensation & Equity for eligible roles
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- As an ideal candidate, you should bring a positive attitude and an insatiable curiosity to continuously improve the user experience
- We're looking for someone with talent and a passion for web strategy that leads to execution and impact
- 7+ years of experience in developing integrated strategies
- Demonstrated strength in applying statistics, experimentation, and modeling to applied business problems
- Experienced in and an advocate for conversion rate optimization and performance marketing
- Strong user research skills: planning, leading, and synthesis
- Experience generating strategy documentation including personas, user journeys, competitive analysis, content strategy, and information architecture
- Ability to identify popular themes and types of content our audience would engage with and align them with the appropriate channels
- Proficient in UserTesting, Google Analytics, and Google Tag Manager (or similar programs)
Desirable
- International experience in a similar role
- Agency experience
What the job involves
- As the Senior Manager, Web & Digital Marketing at Slack, you will define the web and content strategy by understanding our users, our products, and our platform
- You will be integral in campaign audits, competitive analysis, and user research to help us build a thoughtful and strategic customer journey
- You’ll be responsible for driving innovation roadmaps to improve our signup conversion rates and revenue
- You will partner with the marketing, design, copy, and development teams to deliver comprehensive and integrated website strategies that increase awareness, drive customer acquisition, and improve product adoption
- You are equally comfortable taking the initiative on a project as you are working in a cross-functional group
- You should be able to discuss designs with your creative partners, positioning with product, optimizations with developers, leads with sales, and strategy with leadership
- Effectively research, journey map, storyboard, and test user experiences
- Conducting A/B testing via Optimizely and similar tools to optimize the user experience
- Lead, synthesize, and present user research to stakeholders and cross-functional partners
- Use quantitative and qualitative data to back up assumptions and devise comprehensive and integrated digital strategies
- Advocate for the end-user, and understand their needs and desires. Ensure stakeholder needs are aligned and drive towards our company objectives
- Develop detailed strategic documentation including competitive analysis, personas, user journeys, and information architecture
- Identify, develop or curate unique content that can be utilized across channels
- Own, analyze and communicate results including key performance metrics on a monthly and quarterly basis
- Analyze page performance and behavior of users on website landing pages to identify areas of improvement
- Apply learnings to future campaigns or partner with the Experimentation team to improve results
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company values
- Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
- Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
- Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
- Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
- Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
People progressing
Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.
Salary benchmarks
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Diversity, Equity & Inclusion at Salesforce
- Our goals:
- 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
- Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
- 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
- We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups
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