Campaign Manager, Crunchyroll
SVOD
$79-98k
+ Performance bonus earning potential, paid annually
3+ days a week in office
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
$79-98k
+ Performance bonus earning potential, paid annually
3+ days a week in office
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 8+ years of experience managing marketing campaigns, GTM plans, and campaign execution on a global scale for SVOD/streaming titles
- Experience managing holistic 360 marketing campaigns from end-to-end
- Experience creating work-back schedules and timelines while considering all dependencies, including internal and external review processes, in anticipation of campaign launch dates
- Experience leading Marketing team meetings related to title assignments, ensuring prompt tracking and delivery of assets
- Experience with marketing and creative production process for all marketing assets, including static, copy, and video
- Well-versed in Video or Print materials and formats while understanding the fundamentals of asset ingestion and management, servicing, and trafficking
- Well-versed in the post-production process
- Experience with Airtable and a variety of project management tools
- BA in Marketing or equivalent experience
What the job involves
- As an individual contributor Campaign Manager, you will work in the Campaign Operations department; a team sitting right between all of Marketing and Production working with Brand Management, Strategy, Channel partners and Creative Services to bring our integrated marketing campaigns to life
- You will lead the campaign planning, execution, and operational enablement of marketing campaigns that achieve meaningful growth for Crunchyroll
- You will ensure campaigns are aligned and communicated across all Marketing teams, implemented, and optimized through process, tooling, and data
- Support our Marketing teams in facilitating and executing campaigns to promote our SVOD titles across multiple channels and regions, ensuring seamless operations and asset delivery
- Scope the marketing campaign needs and achieve cross-team agreement, ensuring successful production kickoffs and launches
- Be a creative and strategic resource to our Marketing teams when developing creative campaign strategies and an advisor on feasibility and production considerations. Importantly, being quick to adjust with suggested recommendations when blockers arise
- Ensure provided briefs are complete, cohesive, and focused, and consolidate department-level feedback to ensure smooth communications and information flow between the teams
- In the role of Campaign Manager, you will report to the Director, Campaign Operations
- Marketing Production and Operations is dedicated to scaling up Crunchyroll's domestic and international marketing presence, elevating the creative processes of the marketing teams, bringing creative visions to life, and serving the broader company by providing support and solutions to anyone in need
- As we build infrastructure, establish processes, and define workflows, we engage with our partners, seek feedback, look for inefficiencies, create a plan to solve pain points, and implement strategy
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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