Marketing Operations Manager, Optimove
$70-85k
Positionless marketing platform
Job no longer available
Positionless marketing platform
501-1000 employees
Job no longer available
$70-85k
501-1000 employees
Company mission
To free marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently.
Role
Who you are
- 2+ years of experience in marketing operations at a B2B organization
- HubSpot Marketing & CRM experience required
- A proven track record of enabling data-driven decision making
- Understanding the marketing funnel and how marketing & sales processes impact overall success
- Thrive in a team environment (you will work consistently with multiple departments) and you should enjoy collaboration
- You’re resourceful, detail oriented, and organized - while juggling multiple projects and/or deadlines
- Excellent communication skills, both written and verbal
- Demonstrated ability to build relationships with internal stakeholders
- You’re curious – always wondering what could be improved and how things are working
What the job involves
- As the Marketing Operations Manager you’ll be responsible for the entire marketing operations function, including HubSpot, Integrations, Website Operations, Process Optimization, and Reporting
- This is a foundational role for the marketing organization, and you will work closely with different marketing stakeholders regularly
- Primary admin for our HubSpot instance, working closely with RevOps, Sales Ops and CS Ops regularly
- Data hygiene and management, including deduplication, and ensure compliance regulations are followed (GDPR, CAN-SPAM)
- Design, implement, and optimize marketing operations processes
- Own & communicate the marketing to sales handoff processes, including notifications, data insights, and regularly monitor key reports to track performance and proactively catch potential disruptions
- Manage MarTech stack integrations (ie Zoominfo, 6sense, Salesloft etc.), including monitoring for performance outages
- Understand the tech stack/ how everything works together and identify potential gaps and/or overlap that can be streamlined
- Partner closely with the website development agency managing all operational updates
- Own reporting & data analysis for the marketing team, partnering closely with key stakeholders to ensure we’re delivering the important insights, so every department is enabled to make decisions to improve results
- Enable marketing & sales HubSpot users on all marketing ops-related processes, this may include trainings and/or video recordings
Our take
When communicating to their existing customers, organizations need to take into account customers’ past, present, and future to maximize loyalty, retention, and lifetime value. Optimove is a marketing platform that equips companies with actionable insights by using both historical and predictive data to help them find out who their customer is and what they are doing.
The company works with hundreds of brands, which include Dollar Shave Club, SodaStream, Papa John's, and Staples. It has also built key partnerships with leading technology platforms, such as Facebook and Shopify to collect more data.
Optimove faces competition from multichannel marketing hubs such as Salesforce Marketing Cloud, and its challenge will be to continue differentiating itself. It currently does so, as well as with its various acquisitions and integrations, by segmenting customers and identifying different personas in real-time using its AI-led orchestration of multichannel campaigns.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (1 round)
Sep 2016
$20m
EARLY VC
Total funding: $20m
Company benefits
- Stock option plan: Our mid-management enjoy ownership stake in the company, feel more connected to the company’s business goals and (hopefully) take part in the financial rewards of a big exit one day!
- Career Development: More than two-thirds of our top and middle managers were promoted from within the company. We encourage internal mobility between departments and offices.
- Diversity & Inclusion: Our executive-sponsored program is committed to promoting diversity and inclusion through mentorships, partnering with non-profits, and providing internal training for more inclusive practices.
- Health and Wellness: Employees enjoy a weekly in-house session with a physical trainer and periodic free wellness check-ups. Those who jog or bike to work have showers in the office.
- Company Social Events: The Optimove family enjoys exciting annual employee retreats, bi-weekly happy hours and breakfasts and lots of free food, parties and events throughout the year.
- Family (and Pet) Friendly: We value a healthy work-life balance, with flexible work hours, an annual summer camp for younger children and (well-behaved) kids and pets are welcome, when necessary.
Company HQ
Garment District, New York, NY
Leadership
Pini Yakuel
(Founder & CEO)Having studied at Tel Aviv University, Pini worked as a Product Manager at NGG Global Consulting for 2 years before co-founding Mobius Solutions in August 2006. He left his role as CEO there to found Optimove in February 2009, working as CEO since.
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