Director of Integrated Marketing, Vox Media
$120-134k
Independent media company
Job no longer available
Independent media company
1001+ employees
Job no longer available
$120-134k
1001+ employees
Company mission
To shape the future of the media industry.
Role
Who you are
- This individual should be exceptionally detail-oriented, intellectually curious, a digital native, a team player, a creative writer, and a passionate fan of our brands, and show us how they can develop innovative and creative strategic solutions for our clients in ways that help build on the Vox success story
- 8+ years of relevant experience
- Experience managing a small team
- Bachelor’s Degree +
- A presentation wizard. Strong Google Slides, PPT, and Photoshop skills are a plus
- Excellent communication skills and a meticulous eye for detail
- Demonstrated self-starter with the ability to handle multiple projects prioritize work assignments, meet deadlines and work independently in a fast-paced environment
- Excellent written and verbal communication skills as well as design aesthetic
What the job involves
- The role of the Integrated Marketing Director is to support advertiser-driven sales and marketing initiatives (strategic proposal creation) across Vox Media
- A key member of a client-facing team focused on winning the interest and confidence of our advertisers, this individual develops revenue-generating strategies and programs based on client briefs, data, and insights
- The position is part of a dedicated Marketing pod structure and reports directly to the VP of Integrated Marketing. Collaboration is at the core of this role as this individual will work closely with pre and post-sales teams including sales, planning, creative strategy, brand marketing, media, audio, and insights
- Own the revenue-driving strategy and packaging for client-facing RFPs
- Collaborate with internal teams to vet ideas with editorial, nail down costs, the media strategy, and creative approaches
- Category Specific Focus
- Contributes to client and agency call meetings
Our take
Whilst magazines and newspapers are not as popular as they once were, digital journalism is alive and well. However, many people feel that digital content is becoming less natural and informative, and instead has become focused on sensationalism and ‘click-bait’ as a means of advertising.
Vox Media publishes media across various digital platforms, focussing on providing insightful and informative journalism through storytelling, commentary, and cultural conversation. Whilst the company's editorial networks are meant for entertainment purposes, they do this through a means that increases awareness and interest of affiliate brands.
Marketing through digital publishing is nothing new, but Vox Media has an interesting perspective by producing content that inspires readers to follow up on a brand, rather than suggesting they do. With numerous acquisitions at its back, and substantial investment to play with, the company will doubtless continue to scale its brands and operations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2015
$200m
SERIES F
Dec 2014
$46.5m
SERIES E
Total funding: $307.7m
Company benefits
- Work from home opportunities
- Comprehensive and inclusive physical and mental healthcare
- 401k program for eligible employees
- Learning and development opportunities
- Employee-assistance programs
- Flexible arrangements depending on job responsibilities
- Generous paid time off
- Expansive parental leave
Company HQ
Dupont Circle, Washington, DC
Leadership
Jim Bankoff
(Chairman & CEO)Jim served as President of Netscape for 2 years before joining Aol as President in 2000. They left after over 6 years to serve as Senior Advisor of Providence Equity Partners and co-found Vox Media in August 2008.
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