Senior Social & Community Manager, GoFundMe

• Community Empowering:
• Passionate about fostering positive, impactful interactions and building an engaged, supportive online community
• Organized & Detail-Oriented:
• Capable of juggling multiple tasks while maintaining a high level of accuracy and attention to detail
• Responsive & Professional:
• Thrives in real-time engagement and ensures timely, thoughtful interactions on behalf of the brand
• Social Media Platform Expertise:
• Deep knowledge of social platforms (Facebook, Instagram, X, LinkedIn, YouTube, & TikTok), trends, and publishing tools (e.g. Sprout), with a proven ability to engage audiences effectively
• Experience using tools like AllEars or Meltwater to monitor mentions, sentiment, and trends, and able to effectively summarize conversations and recommend responses/course of action
• Collaborative Team Player:
• Works well across teams to align on messaging and share insights to improve the overall strategy
• A Creator:
• Ability to create and edit on-brand posts, including captions, light graphic design and basic video editing for social (e.g., Canva, CapCut, or Adobe Express)
• Data Driven:
• Experience tracking and interpreting key metrics (engagement rates, follower growth, sentiment) to inform strategy and improve performance
• Comfortable Under Pressure:
• Familiarity with moderating and addressing sensitive or high-risk conversations online, including in a crisis response environment
• 3–5 years of professional experience managing social media accounts for a brand or organization with a focus on community engagement

Desirable

• The GoFundMe team is looking for a Social and Community Manager to help manage the day-to-day activity on primary social accounts, oversees social listening and community engagement, and flags or actions comments to ensure timely and thoughtful interactions that foster a positive brand presence
• Social Media Management:
• Oversee day-to-day activity on primary social accounts, including posting, monitoring, and maintaining a consistent brand voice
• Social Listening:
• Monitor mentions, trends, and community sentiment across platforms, identifying opportunities to engage or flagging critical conversations
• Community Engagement:
• Respond to comments, messages, and community inquiries promptly and thoughtfully to foster meaningful connections and trust
• Issue Escalation:
• Flag and action comments or issues that require escalation to internal teams such as Care, Product, or PR
• Platform Optimization:
• Stay up to date on platform updates and trends to ensure the brand is using best practices for engagement and growth