Director of Growth Marketing, TodayTix Group
$165-185k
3+ days a week in office
The global e-commerce leader for cultural experiences
Open for applications
The global e-commerce leader for cultural experiences
201-500 employees
Open for applications
$165-185k
3+ days a week in office
201-500 employees
Company mission
TodayTix Group is on a mission to find a seat for everyone, seamlessly connecting a global audience of more than 20 million with inventory spanning from Sondheim to Shakespeare to Spielberg.
Role
Who you are
- If you thrive in a fast-paced, high-impact, and collaborative environment and are passionate about performance marketing, cross-functional leadership, and unlocking scalable growth, we’d love to hear from you!
- 8–10+ years of experience in growth or performance marketing, with a strong foundation in ecommerce or app-first B2C environments
- Deep expertise in Meta and Google Ads, with a proven ability to scale acquisition efficiently and effectively
- Demonstrated success in testing and scaling new acquisition channels, especially emerging and non-biddable formats
- A hands-on, resourceful approach—comfortable rolling up your sleeves and diving into accounts when needed to drive results
- A strong command of incrementality testing, attribution modeling, and LTV-based optimization
- Advanced proficiency in data analysis and performance reporting tools (e.g., Looker, Tableau, GA4, GTM, AppsFlyer, Firebase, Adjust)
- Experience leading cross-functional teams and external agencies to deliver against aggressive growth targets
- A strategic, analytical, and curious mindset with the ability to zoom out for long-term planning and zoom in for day-to-day execution
- Excellent communication and leadership skills with a passion for mentoring and influencing across levels and teams
- An interest in live entertainment and the arts
What the job involves
- We’re looking for a strategic and results-driven Director of Growth Marketing to join our Acquisition Marketing team and lead the charge in scaling our paid marketing efforts across established and emerging channels
- In this role, you’ll own the strategy, execution, and performance of our paid acquisition program, both digitally and non-digitally, with direct accountability for driving new customer growth, first-time purchases, and revenue
- Your work will be instrumental in shaping how we grow—managing high-performing agencies, partnering with creative and analytics teams, and expanding into new, high-ROI channels
- Customer Acquisition Growth → Lead paid acquisition efforts to deliver a measurable increase in new customers and first-time purchases
- Channel Diversification & Innovation → Launch and scale at least two new channels that materially contribute to customer acquisition and improve efficiency
- Creative Performance Uplift → Drive a structured creative testing roadmap that increases conversion and improves ROAS across channels
- Cross-Functional Leadership → Build trusted partnerships with internal stakeholders to align growth efforts with company-wide priorities
- Strategic Investment Planning → Translate attribution and incrementality insights into clear strategies that inform budget allocation and long-term channel investment
- Own and evolve the paid acquisition strategy across Meta, Google, and emerging channels to drive efficient, scalable growth
- Lead day-to-day performance management, including agency oversight, budget optimization, reporting, and forecasting
- Identify, test, and expand into new acquisition channels (e.g., TikTok, Reddit, affiliate, influencer, podcasts/audio, OOH), ensuring they deliver ROI-positive growth
- Build and manage a robust creative testing program in collaboration with internal creative teams and external vendors—ensuring message-market fit across platforms
- Monitor performance data in real time, surfacing insights and making strategic decisions to shift spend, prioritize channels, and unlock opportunities
- Own the merchandising strategy across paid and unpaid surfaces—ensuring we promote the right shows, offers, and messages in line with business goals
- Translate incrementality testing, attribution changes, and platform updates into clear, actionable growth strategies
- Partner cross-functionally with Product, Data, Creative, and Finance to ensure aligned objectives and shared accountability for growth
Our take
Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TodayTix Group has grown to become a global eCommerce leader for cultural experiences. Aiming to connect a worldwide audience with theatre, opera and dance productions, to date it has sold over 70 million tickets to 200,000 shows listed on its platform.
While numerous ticket sellers exist, TodayTix was an innovator in this area, arriving at a time when mobile devices accounted for less than 1/1000th of all theatrical ticket sales. Standing out with its extensive tech stack including widgets, API and white label software for its partners, it is able to provide an excellent customer experience with a checkout process of less than 30 seconds. This has led to around 5% of all sales on Broadway being processed through TodayTix's platform today.
Since 2020, TodayTix has focused heavily on acquisitions, focusing on tech-forward, advertising, theatre and cultural event companies. These include Goldstar, Show-Score, Arthouse, Encore, and Broadway Roulette. TodayTix has acquired Secret Cinema in 2022, growing its participation in the immersive film and television events space and strengthening its market-leading position in the entertainment industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2019
$73m
LATE VC
Feb 2016
$9m
SERIES B
Total funding: $90.1m
Company benefits
- Remote friendly / Hybrid work environment
- Healthcare, vision, and dental plans, with generous contributions from the company
- Life and disability insurance
- Paid Parental Leave
- Generous 401(k) Matching
- Flexible Paid Time Off
- Free membership to One Medical Group & Employee Assistance Program
- Annual Professional Growth Budget
- Employee donation matching
- Employee Referral Program
- Work From Home budget
- Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits
Company HQ
Flatiron District, New York, NY
Leadership
Merritt Baer
(President & Co-Founder)They are the Producer of Baer Productions for Broadway and the West End.
Brian Fenty
(CEO, Chairman & Co-Founder)Former university lecturer and Broadway producer. They are the Member of Advisory Board for the IAH, University of North Carolina at Chapel Hill.
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