Senior Manager of Lifecycle Marketing, Insurify
$120-160k
3+ days a week in office (Cambridge, MA)
Insurance quote comparison platform
Be an early applicant
Insurance quote comparison platform
101-200 employees
Be an early applicant
$120-160k
3+ days a week in office (Cambridge, MA)
101-200 employees
Company mission
Insurify's mission is to help people quickly and easily save money on insurance.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a technical or quantitative field
- 10+ years of experience in lifecycle marketing and/or retention marketing, with demonstrated ownership of large-scale initiatives and measurable business outcomes
- Demonstrated success in defining strategy, scaling and optimizing programs over time, and translating insights into sustained customer and business value
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions. (Strong preference for candidates with SQL experience)
- Expertise in marketing automation tools and CRM systems (Braze experience a plus)
- Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences
- Ability to manage multiple projects simultaneously and meet deedlines in a fast-paced environment
What the job involves
- Own the strategy and customer journey across all retention channels for a new vertical and rapidly growing brand, aligning customer experience with long-term business objectives
- Set the vision and roadmap for experimentation across Email, SMS, and future retention channels, ensuring rigorous testing standards, scalable learnings, and measurable business impact
- Define, own, and interpret retention and lifecycle KPIs, connecting channel performance to broader business outcomes such as customer lifetime value, conversion, and profitability
- Partner closely with cross-functional teams (including Product, Design, Analytics, and Marketing) to shape cohesive customer experiences, influence roadmap decisions, and ensure alignment on priorities, creative, and brand voice
- Identify and implement relevant new marketing communication technologies to optimize the customer journey and experience
- Operate with a high degree of autonomy in a fast-moving, ambiguous environment, making informed tradeoffs and setting direction where needed
- This is a hybrid position that requires candidates to be able to come into our Cambridge, MA office
Our take
Insurify is a company that sets out to make the process of buying car insurance easier and better suited to what the customer requires. Since its founding in 2013, the company has generated over 26 million quotes, representing over 44 million dollars saved for consumers.
Operational in all 50 US states, the platform uses artificial intelligence to sift through quotes from insurance companies to empower its customers to make sensible choices. Policies can be purchased online or over the phone, and include exclusive rates and discounts found only through Insurify.
Insurify is up against fierce competition in the insurtech industry, with other comparison-shopping sites like The Zebra, Root Insurance, and Coverhound all offering similar services. That said, the company has expanded its operations substantially in recent years. Most of its recent fundraise is cited to support acquisitions (it has already announced plans to acquire Compare.com). It is also partnering with MassMutual to strengthen its market leadership.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2023
$22.4m
LATE VC
Sep 2021
$100m
SERIES B
Total funding: $154.1m
Company benefits
- Remote-optional workplace
- Unlimited PTO
- Competitive medical, dental, and vision benefits
- HSA/FSA options
- Catered lunches, free snacks and beverages in the office
- 401(k) with matching contributions
- Company stock options
- Learning & development stipends
Company HQ
Kendall Square, Cambridge, MA
Leadership
Snejina Zacharia
(CEO & Co-Founder)Having worked as an Insession Technologies Project Manager, they spent 3 years at Dynamo Software and then 7 years as a Gartner Director. They took an MBA at MIT before founding Insurify in September 2013.
Tod Kiryazov
(CPO & Co-Founder)Having spent almost 5 years at Northeastern University as Director of Digital Strategy, they co-founded Insurify in 2013.
Giorgos Zacharia
(Board Member & Co-Founder)A seasoned Advisor and Investor for more than ten years in various companies. Former CTO of OpenTable. As well as co-founding Insurify and serving as Board Member, they are also the current President of KAYAK.
Salary benchmarks
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