Director of Go-To-Market Enablement, Movable Ink
$180-200k
OTE
Marketing content contextualisation platform
Be an early applicant
Marketing content contextualisation platform
501-1000 employees
Be an early applicant
$180-200k
OTE
501-1000 employees
Company mission
To revolutionize customer-centricity and the individualized marketing messages brands need to truly put their customers first.
Role
Who you are
- 8+ years of experience in an enablement roles supporting GTM functions, preferably in a SaaS or technology environment
- 2+ years in a leadership position, with a history of successful training and enablement sessions
- Expertise in instructional and curriculum design frameworks and best practices
- Proven track record of developing and executing successful onboarding and enablement programs across Sales, Outbound, and Customer Experience teams
- Expertise in how to measure enablement outcomes and influence business results through enablement activities
- Deep knowledge of Sales, Marketing, CX and/or Solutions strategies, processes, workflows and best practices
- Excellent communication, presentation, and training skills, with the ability to engage and motivate teams at all levels
- Strong project management skills, with the ability to manage multiple initiatives simultaneously and deliver results under tight deadlines
- Familiarity with GTM tools and technologies, including Salesforce.com, ZenDesk, Gong, Highspot and similar tools
- A collaborative and team-oriented mindset
- High attention to detail and task prioritization skills
- Self-driven and proactive work approach
What the job involves
- The Director of Go-To-Market Enablement will be responsible for leading the development and execution of enablement strategies that empower our Sales, Outbound, and Customer Experience teams
- This role is crucial to ensuring that our GTM teams have the skills, knowledge, tools, and resources they need to succeed
- This role will oversee new hire training and onboarding, continuous enablement against role-based competency models, and enablement related to large-scale changes or initiatives that impact the GTM organizations
- Manage the GTM enablement team to ensure we are highly responsive to the needs of the organization, increase team velocity and output, and manage workloads and workflows in a structured and scalable manner
- Set the 2-quarter roadmap and plan for the GTM enablement team
- Design, implement, and refine a comprehensive onboarding program for new hires across Sales, Outbound, and Customer Experience teams
- Provide hands-on coaching and feedback to ensure a seamless onboarding experience and accelerate ramp-up times
- Develop and maintain ongoing enablement programs for existing team members, with a focus on key role-based competencies for Sales, Outbounders, and Customer Experience teams
- Lead the creation of training programs and resources that equip teams with the knowledge and skills needed to effectively sell, service and support our products and services
- Lead enablement efforts related to large-scale organizational or strategic changes, ensuring smooth transitions for the GTM teams
- Work closely with subject matter experts (SMEs) across the business to create and curate enablement content, including training materials, product demos, playbooks, and sales scripts
- Ensure content is consistently updated and relevant to support both short-term and long-term objectives of the GTM teams
- Define success metrics and KPIs for enablement programs and track the effectiveness of training and development initiatives
- Continuously evaluate enablement efforts, gather feedback from stakeholders, and iterate on programs to improve learning outcomes and performance results
Our take
Movable Ink pioneered the technology behind contextual email marketing back in 2010, where customer context is assessed using millions of data points, generating a personal 1:1 creative the moment they open an email.
Recognising the potential of how their technology could create unique experiences for consumers, Movable Ink created their Visual Experience Platform, allowing them to create a personal experience on web and display as well as email.
Movable Ink’s visual experience platform effectively eliminates the production bottleneck that prevents brands from personalizing visual content at scale, meaning companies of all sizes can boost their engagement by offering a more personal service. This has been proven to boost customer engagement, loyalty, and revenue. Digital marketing is bigger now than ever, which has unicorn Movable Ink well set to see continued growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
46% female employees
-9% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2022
$55m
SERIES D
Aug 2020
$30m
SERIES C
Total funding: $97.3m
Company benefits
- Generous PTO
- Global Mental Health and Well-Being Benefits
- Flexible/WFH Opportunities
- Comprehensive Health Benefits (Medical/Dental/Vision)
- Employee Resource Groups
- Inclusive Parental Leave and Support Programs
- Volunteer Opportunities
- Equity
- Social Events and Activities
- 401K Contribution
Company values
- Curiosity - Seek out knowledge, cultivate their intuition, and always want to understand hidden connections
- Empathy - Communication starts by listening, understanding different perspectives, and caring about others’ success
- Grit - Setting a high personal bar, Movable Ink believe nothing is impossible, and commit fully to their goals
Company HQ
Theater District, New York, NY
Articles
Leadership
Vivek Sharma
(CEO)Started their career as a software engineer before founding MetroSpark, one of the first ever mobile social networks in the US.
Michael Nutt
(CTO)Prior to co-founding Movable Ink, held senior software development positions at Gilt Groupe and Limewire.
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