Influencer Marketing Lead, Pendulum Therapeutics

• We’re also looking for someone who thrives in a fast-paced, lean and collaborative environment
• Iterations and group input will be familiar territory for this person
• While we want someone who can think big, we also need someone who can be resourceful in how they approach executing
• They should be both passionate and comfortable working with a very young brand in its early stages of growth
• 7+ years of influencer marketing experience with proven revenue impact
• Experience managing podcast and newsletter partnerships
• Track record of negotiating and managing high-profile partnerships
• Strong background in performance marketing and attribution
• Proven ability to build programs from scratch or scale programs significantly
• Experience leveraging influencer content across marketing channels
• Can thrive in a player-coach role

Desirable

• We're seeking a strategic and results-driven Influencer Marketing Lead to build Pendulum's influencer program from the ground up
• This role will focus on driving revenue through performance-based partnerships across multiple channels, with special emphasis on healthcare professionals, medical experts, and wellness authorities
• As our first hire in this function, you'll both develop the strategic vision and execute hands-on campaigns
• You enjoy all phases of creative development and have a detailed eye for asset production
• Develop and execute comprehensive influencer strategy across social, podcast, newsletter, or events
• Build scalable processes for performance-based partnerships in a regulated industry (medical/pharmaceutical experience preferred)
• Create measurement frameworks focused on revenue attribution and ROI while maintaining compliance
• Design testing frameworks to optimize channel performance and message effectiveness
• Lead future team growth and development
• Source and manage relationships with healthcare professionals, medical experts, and other wellness influencers
• Lead high-value partnership negotiations, including celebrity-level talent and medical authorities
• Execute compliant campaign management across all channels
• Optimize campaigns for revenue generation and customer acquisition
• Create systems to leverage credible influencer content across other marketing channels
• Own revenue targets for influencer channel
• Develop attribution models for cross-channel impact
• Create reporting frameworks for stakeholder communication
• Optimize budget allocation based on performance data
• Scale successful partnerships while maintaining compliance and efficiency
• Direct and attributed revenue from influencer programs
• New customer acquisition efficiency
• Content performance across channels
• Cross-channel content utilization
• Program ROI and scalability