Senior Manager of Influencer Marketing, Ritual
$91-150k
+ Equity participation in the form of stock options
Direct-to-consumer health supplement company
Job no longer available
Direct-to-consumer health supplement company
101-200 employees
Job no longer available
$91-150k
+ Equity participation in the form of stock options
101-200 employees
Company mission
To improve people's health and empower them to live their best lives by focusing on transparency and scientific evidence.
Role
Who you are
- Skilled storyteller: You excel at crafting narratives that resonate and empower others to share their stories authentically
- Relationship builder: You foster long-term, mutually beneficial partnerships built on trust and respect
- Resourceful and proactive: You approach challenges creatively, working independently or with the team to find innovative solutions
- Adaptable and solutions-focused: You thrive in fast-paced environments, staying calm under pressure and pivoting when needed
- Organized and detail-oriented: You manage complex projects seamlessly and effectively juggle multiple priorities
- Analytical and curious: You enjoy testing new ideas, interpreting data, and using insights to drive improvements
- Collaborative team player: You bring a positive attitude, strong work ethic, and a willingness to roll up your sleeves. You understand that success is built together
- Education: Bachelor’s degree in marketing, advertising, or a related creative field is ideal, but we also value equivalent work experience
- Experience: 4–6 years of relevant experience in marketing, influencer partnerships, or talent management, including 1–2 years of experience leading or managing teams, with a strong understanding of the evolving influencer and social media landscape
- Communication skills: Exceptional verbal and written communication abilities, with the confidence to collaborate across teams and with external partners
- Interpersonal skills: A natural ability to connect with individuals from diverse backgrounds and perspectives
- Growth mindset: You’re comfortable navigating a high-growth, fast-paced environment, embracing change, and driving innovation
What the job involves
- Ritual’s Senior Manager, Influencer Marketing will play a pivotal role in shaping the future of the Ritual brand by building authentic connections with people
- This individual will lead our paid influencer program and serve as a champion for customer and community development
- This is a key role that works collaboratively across teams to build relationships and strategies that drive meaningful impact
- The Senior Manager, Influencer Marketing will oversee partnerships and relationships with a broad spectrum of influencers, including but not limited to: scientific experts, health and fitness professionals, celebrities, ambassadors, bloggers, creators, branded accounts, and customers
- Your expertise will touch various aspects of our business, utilizing storytelling, brand-building, community engagement, and customer acquisition strategies
- Collaborate with the marketing team to design, implement, and optimize 360-degree influencer programs across multiple channels
- Align influencer strategies with organizational goals and integrate efforts across Ritual’s marketing ecosystem and own daily, weekly, and monthly reporting for influencer efforts across every pillar
- Help build up and scale new pillars of the program, identifying areas of opportunity as they arise and being able to pivot when something is not working as planned
- Cultivate and manage influencer relationships directly or through mentoring and guiding team members, acting as a leader in community building and advocacy
- Manage key elements of influencer campaigns, including developing briefs, managing budgets, negotiating contracts, and ensuring alignment with brand and legal standards
- Identify and engage emerging influencers, fostering diverse partnerships
- Collaborate with legal and quality assurance teams to ensure influencer content aligns with legal, ethical, and transparency standards
- Partner with the social media team to monitor influencer feedback, fostering a two-way dialogue that informs broader strategies
- Organize and host inclusive community and influencer events that represent and amplify the values of the Ritual brand
Our take
Ritual sells health supplements tailored for women direct-to-consumer, with a strong focus on ingredient ethicality, traceability and transparency. Its products include multivitamins, plant based protein and Omega 3 – as well as a noteworthy prenatal vitamin, which was inspired by founder & CEO Katerina Schneider’s fruitless search for a similar product while pregnant.
The brand takes a strong position, labeling itself a team of skeptics who don’t subscribe to pseudoscience. Instead, the company conducts deep scientific research, whilst demanding more transparency in supplement ingredients – in fact, even its product capsules are clear colored. It’s a standout stance to take, going against the often over-positive wellness messages crafted by similar companies.
The health supplement industry is a crowded space in the US. Legacy providers dominate the market while conscious startups like Ritual try to appeal to equally conscious consumers. Ritual’s future success will depend largely on increasing its already strong brand awareness, as indicated by a huge social media following, and further product launches, an approach it’s admittedly well-funded for.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2019
$25m
SERIES B
Aug 2017
$10.5m
SERIES A
Total funding: $40.5m
Company benefits
- Medical/Dental/Vision/Life Insurance
- Healthcare & Dependent Care FSA
- Equity participation
- 401k Match - Up to 4%
- Pet Insurance
- Free Ritual Forever
- Unlimited PTO - 10 days minimum to keep you fresh
- 18 paid holidays
- Bi-Annual Performance Reviews
- “Ritual First Fridays” - Entire company takes off the first Friday of each month while we are working remotely
- 5 months paid maternity/paternity leave and we cover health insurance during any additional time taken under-protected baby bonding time off
- Flex time for returning to work birth-parents
- Childcare stipend (monthly expense)
- Work from Home stipend
- Maven Clinic, a family planning platform for all Ritual and employees and dependents
- Periodic group workouts with trainers on Zoom
- Wellness stipend
Company HQ
Hayden Tract, Culver City, CA
Leadership
Katerina Schneider
(CEO)Having studied at Brown University, they worked for Lehman Brothers until 2008, when they joined Fox Interactive Media for 2 years. They spent a combined 4 years at Universal Music Group and Atom Factory before founding Ritual in June 2015.
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