Junior Art Director, Carl Friedrik
£25k
Travel goods brand
Job no longer available
Travel goods brand
21-100 employees
Job no longer available
£25k
21-100 employees
Company mission
To empower modern professionals in all areas of their day-to-day lives with our unique blend of intelligent design, fine craftsmanship and long-lasting quality.
Role
Who you are
- You have a keen eye for photography and design, a flair for fashion, and a passion for travel
- Staying ahead of emerging travel, menswear and womenswear trends and understanding the importance of elegance and style is essential
- Technology forward, you will be active on channels such as Tik Tok and Instagram - understanding how emerging video and image trends affect the market
- Ideally you hold a BA in Design or similar
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc)
- Strong understanding of visual composition and typography
- Experience with photography, video production, and retouching
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Excellent communication and collaboration skills
- A passion for travel, fashion, and design
- Previous experience in a similar role is a plus, but not required
- Proficiency in graphic design software such as Adobe Creative Suite
- Strong understanding of design principles and typography
- Ability to conceptualise and execute creative ideas
- Experience in both print and digital design
- Attention to detail and ability to meet deadlines
- Knowledge of current design trends and techniques
- Portfolio showcasing previous design work
- Photo shoot experience is a plus
What the job involves
- As we enter into an exciting stage of growth for the company, we are looking for a talented and passionate Junior Graphic Designer/Art Director to join our creative team
- As a Junior Graphic Designer/Art Director, you will play a crucial role in developing visually stunning and cohesive design solutions and campaigns that elevate our brand identity across various platforms
- You will work closely with the Head of Creative and cross-functional teams to create engaging marketing materials, digital assets, and stunning location shoots
- Collaborate with the Head of Creative and Digital Designer on a variety of briefs and outputs, including photo shoots, digital design, and our new flagship store in London
- Assist in the conceptualisation, execution, and production of shoot campaigns across photography and video and 3D animation
- Conduct visual research to build Carl Friedrik’s aspirational travel world
- Support the creative team by designing artwork, emails, and digital assets for social media, including graphics for video content
- Design pitch decks and presentations for internal and external use
- Manage images across our website, product pages, social channels, and in-store
- Assist the management of retouchers for our lifestyle and e-commerce imagery
- Direct e-commerce imagery through still-life photography and 3D rendering
Application process
- Please note, your application must include a portfolio to be taken further
- While we endeavour to reply to every applicant, we cannot guarantee a response. Successful applicants will be contacted
Salary benchmarks
Our take
Premium luggage can often feel either overly flashy or purely functional but Carl Friedrik sits neatly between the two. Founded in 2013, the British brand makes minimalist travel goods designed to last. Instead of focusing on seasonal drops or trend-led pieces, the company creates timeless designs and durability, with every product backed by a lifetime guarantee.
Early on, the founders shifted from wholesale to direct-to-consumer, giving them direct insight into who was buying and why. So that feedback loop helped shape everything from their expansion into luggage in 2019 (which tripled revenue over four years) to the design of their physical stores. While many retailers are pulling back from brick-and-mortar, Carl Friedrik has leaned in, opening a flagship on Regent Street and a second store in Covent Garden after the first outperformed expectations by 40%.
Carl Friedrik also partnered with William Racing, launching a co-branded travel collection in 2025. It's a smart fit with both brands trade on precision, engineering and British heritage, and signals growing commercial momentum. For Carl Friedrik, aligning with a global motorsport name elevates it from a well-regarded travel brand to a lifestyle label on an international level.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% female employees
Company
Funding (1 round)
Apr 2024
$1.4m
ANGEL
Total funding: $1.4m
Company HQ
London, UK
Leadership
Niklas Opperman
(Co-Founder)Prior to co-founding Carl Friedrik in 2012, Niklas was an Account Manager at Swedbrand and a Corporate Strategy Intern at Commerzbank. He also graduated from Cass Business School with a Bachelor of Science in Business Studies.
Mattis Oppermann
(Co-Founder)Mattis studied Engineering at Queen Mary University of London before co-founding Carl Friedrik alongside Niklas in 2012.
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