The rise of social media has awarded substantial social currency to influencer culture. Fermàt Commerce enables brands to embed shopping inside of influencer content, allowing consumers to do their online shopping whilst engaging with their daily content.
The eCommerce ecosystem has seen recent change with privacy policies, like the recent Apple privacy shift that prevents third-party cookie tracking, massively increasing the cost of discovering new customers. CEO, Rishabh Jain, was well placed to tackle this industry problem coming from LiveRamp. He understood the necessity of allowing brands to effectively scale first-party interactions and own first-party data.
Although relatively young, Fermàt’s integrated and frictionless solution for brands and influencers alike has raised multiple rounds of funding. This capital will see operations scale up, further product development, and increased partnerships, akin to that with Shopify.
Freddie
Company Specialist at Welcome to the Jungle