Commercial Director, Sabio
Net New Sales
Salary not provided
Salesforce
Hubspot
Senior and Expert level
London
Customer experience transformation firm
Be an early applicant
Customer experience transformation firm
501-1000 employees
B2BCommunicationCustomer serviceSaaS
Be an early applicant
Salary not provided
Salesforce
Hubspot
Senior and Expert level
London
501-1000 employees
B2BCommunicationCustomer serviceSaaS
Company mission
Sabio's mission is to help companies build a truly responsive platform tailored to the precise needs of businesses and their customers.
Role
Who you are
- Proven Sales Leadership – Extensive experience in senior commercial roles within the CX, SaaS, or contact centre industry
- New Business Expertise – Strong track record of successfully securing net new customers and exceeding growth targets
- Strategic Selling & Consultative Approach – Ability to engage with senior executives, understand their challenges, and position solutions effectively
- Commercial Acumen – Experience in structuring, negotiating, and closing complex, high-value deals
- Market & Industry Knowledge – Deep understanding of the UK business landscape, CX trends, and competitive positioning
- Stakeholder & Relationship Management – Ability to build long-term, high-value relationships with key decision-makers
- Sales Process & Methodologies – Familiarity with structured sales approaches (e.g., Challenger Sale, Solution Selling, or Miller Heiman)
- Experience selling cloud-based CX solutions and digital transformation services
- Background in enterprise sales within large, complex organisations
- Knowledge of AI-driven customer engagement and automation technologies
- CRM and pipeline management tools (e.g., Salesforce, HubSpot, Microsoft Dynamics)
- Cloud contact centre platforms (e.g., Genesys, NICE, Avaya, Five9)
- AI-powered customer engagement solutions
- Business intelligence and analytics tools for sales forecasting
- Bachelor’s or Master’s degree in Business, Sales, Marketing, or a related field. Extensive experience in enterprise B2B sales, with a focus on securing new customers
- Sales or leadership certifications (e.g., Miller Heiman, Challenger Sales, SPIN Selling). Certifications related to customer experience, digital transformation, or cloud technology
What the job involves
- At Sabio Group, we're dedicated to fostering an environment where employees thrive
- Since 1998, we've built a dynamic culture that is both challenging and fun, driven by a team of ambitious, knowledgeable individuals who are passionate about leading the CX revolution
- We're seeking creative, resourceful people to join our fast-growing organisation, where you'll have the opportunity to develop your skills and contribute to a culture of continuous learning
- We work with some of the world’s largest organisations across various industries, delivering exceptional digital customer experiences through our unique blend of expertise, technology, and insight
- As one of Europe’s fastest-growing providers of CX transformation solutions, we’re committed to sustainability, diversity, and inclusion, ensuring our workforce reflects the diverse society we serve
- The Commercial Director – Net New Sales is responsible for driving new business growth, expanding Sabio’s client base, and establishing a strong market presence within the UK
- This role focuses on securing net new customers, developing high-value relationships with key decision-makers, and positioning Sabio’s CX solutions as the preferred choice for organisations looking to enhance their customer experience
- As a senior commercial leader, this role requires a deep understanding of the CX and contact centre industry, a proven ability to execute complex sales cycles, and a track record of exceeding revenue targets
- The Commercial Director – Net New Sales will lead a high-performing team, working closely with internal stakeholders to develop and execute a robust go-to-market strategy
- We look for people with the right cultural fit having what it takes to drive our business forward
- We also look for people who are keen to develop new knowledge and skills, because our growth is ultimately dependent on yours
- You will play an important role in driving change within our business, joining a department that is continually on a journey of change
- Reporting To Managing Director - UK & SA
- New Business Development & Market Expansion
- Develop and execute a net new sales strategy to drive business growth and expand Sabio’s footprint in the UK
- Identify and engage with high-value prospects, building a strong pipeline of new business opportunities
- Lead the entire sales cycle, from prospecting and need creation to negotiation and closing high-value contracts
- Work collaboratively with marketing, presales, and consulting teams to develop tailored solutions for prospective customers
- Establish Sabio as a trusted CX partner by positioning its expertise and thought leadership within the industry
- Commercial & Revenue Growth
- Own and achieve revenue and growth targets for net new sales
- Develop and execute sales plans that maximise customer acquisition and long-term value
- Ensure accurate forecasting, reporting, and analysis of sales performance and pipeline metrics
- Drive the commercial negotiation process, ensuring profitable and sustainable deal structures
- Work with finance and legal teams to ensure smooth contract execution
- Stakeholder Engagement & Relationship Management
- Build and maintain relationships with senior decision-makers, including C-suite executives and heads of CX, digital, and IT
- Act as a trusted advisor to prospects, understanding their challenges and positioning Sabio’s CX solutions to meet their business objectives
- Represent Sabio at industry events, conferences, and networking opportunities to drive brand awareness and market engagement
- Sales Execution & Team Leadership
- Lead and develop a high-performing sales team focused on net new sales
- Implement best-in-class sales methodologies, ensuring a structured and effective approach to customer engagement
- Drive a culture of continuous learning and improvement within the team
- Support and coach team members to enhance their sales effectiveness and career progression
Salary benchmarks
Our take
Sabio grew out of a need for a systems integrator specifically focused on contact centre technology. It is now an innovative unified communications and contact centre services company, focused on delivering exceptional customer contact strategies and solutions.
To achieve this, Sabio uses its own technology and that of world-class technology leaders such as Avaya, Nuance and Verint. Its analytics and insight tools help users improve visibility, responsiveness and control across all the customer-interaction channels. The group works with major brands worldwide, including the AA, BNP Paribas, DHL, Liverpool Victoria, Office Depot and Sainsbury’s Argos.
Sabio has recently heavily expanded its customer experience capabilities and geographic coverage through several acquisitions, towards a goal of becoming the leading player across the European customer experience market. With double-digit revenue growth into 2023 driven by massive increases in its sales it is well poised to achieve this goal.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jul 2016
$67.3m
GROWTH EQUITY VC
Total funding: $67.3m
Company benefits
- Pension Scheme
- Remote/Flexible work
- Life insurance
- Private health and dental care
- Cycle to work
- 28 days paid holiday a year- (this includes three Sabio days)
- LinkedIn Learning
- Plus many more! (Benefits are dependant on your base location.)
Company HQ
London, UK
Leadership
Andy Roberts
(CEO)Was previously Non Executive Director for Modern Networks and Branch Director at Lloyds TSB.
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