Financial Planning & Analysis Manager, Crafty

• Financial Modeling & Fosrecasting Expertise: You have strong financial modeling skills and can confidently build and maintain models that drive accurate budgeting and forecasting
• Analytical Thinking & Problem Solving: You analyze large datasets to identify trends, variances, and opportunities. You take initiative to solve problems and make recommendations backed by data
• Business Acumen: You understand how financial levers impact company performance and can connect the dots between strategy and financial outcomes
• Effective Communication: You communicate clearly and concisely, tailoring insights for various audiences. You can present complex financial data in a digestible format to stakeholders
• Cross-Functional Collaboration: You build strong relationships across departments and thrive in a team environment. You proactively engage with stakeholders to support business goals
• Adaptability & Initiative: You are resourceful and flexible in a fast-paced, evolving environment. You anticipate needs, take ownership, and drive projects to completion
• Process Optimization: You continuously seek ways to improve financial processes and tools, leveraging automation and best practices to enhance efficiency and accuracy

Desirable

• Crafty is seeking a Financial Planning & Analysis (FP&A) Manager to lead the company’s budgeting, forecasting, and financial planning efforts
• This role will own and continually update Crafty’s financial models, provide insightful analysis to support strategic decision-making, and help drive profitability and cash flow improvements
• You will report to our CFO and will work closely with cross-functional leaders, providing visibility into business performance and helping guide operational and investment decisions
• Budget Ownership & Management: Lead the annual budgeting process and manage ongoing reforecasts
• Collaborate with department heads to align on targets, track performance, and adjust forecasts based on actual results and market trends. Run monthly department budget reviews with budget owners
• Forecasting & Financial Modeling: Maintain and enhance Crafty’s operating models (P&L, balance sheet, and cash flow). Build dynamic financial models to support scenario planning, strategic initiatives, and growth opportunities
• Cash Flow Forecasting: Partner with Accounting and Operations to deliver accurate 13-week rolling cash flow forecasts. Identify risks and opportunities, and provide actionable insights to optimize working capital
• Strategic Financial Analysis: Provide ad hoc financial analysis to support business decisions, including hiring plans, new market expansion, and customer profitability analysis
• Cost Optimization Support: Partner with teams to identify and assess cost-saving opportunities, including procurement strategies, staffing models, and logistics optimization
• Stakeholder Collaboration: Serve as a finance business partner to cross-functional teams, including the Data Team, Sales, RevOps, Operations, and People. Help them understand financial performance, track goals, and evaluate new initiatives
• Process Improvement & Scalability: Continuously assess and improve FP&A processes and tools to enhance efficiency and scalability as Crafty grows
• Deliver Accurate Forecasts: Update and maintain financial models that provide reliable forecasts for revenue, expenses, and cash flow
• By Q4 2025, achieve revenue, expenses, and cash flow projections within <5% variance against actuals
• Drive Insightful Analysis: Deliver actionable insights through financial analysis to support strategic initiatives and operational improvements
• Deliver at least three deep-dive financial analyses per quarter starting in Q2=3 2025, focused on key business questions (e.g. , customer profitability, pricing sensitivity, or channel performance), with clear recommendations that inform strategic decisions by leadership
• Enable Strategic Planning: Support leadership with scenario analysis, investment evaluations, and financial impact assessments for growth initiatives
• Support the 2026 annual planning cycle by delivering at least 3 scenario models (e.g. , base, upside, downside) by November 1, 2025, including key financial impacts and strategic recommendations for leadership review
• Streamline FP&A Processes: Identify and implement process improvements that increase the efficiency and scalability of budgeting and forecasting
• By October 2025, reduce the budget and forecast cycle time by 25% by identifying and implementing at least three process improvements or automation solutions (e.g. , templates, BI tool integrations)