B2B Paid Media Senior Manager, Gympass
$110-140k
Employee fitness & wellness platform
Open for applications
Employee fitness & wellness platform
1001+ employees
Open for applications
$110-140k
1001+ employees
Company mission
To ignite and fuel every journey to feel good, through its complete corporate wellbeing platform.
Role
Who you are
- 4 - 6+ years in Paid Media with a clear track record in B2B growth and revenue impact
- Hands-on experience managing LinkedIn, Google Ads, Meta and other emerging platforms
- Comfort with tools like Google Sheets, Looker, Tableau, and whatever you use to make sense of performance data
- Experience building campaigns for Enterprise and SMB segments with different journeys and needs
- High standard and a strong sense of ownership, you hit your goals and ask the hard questions
- Strong internal collaboration skills and the ability to partner closely with demand gen leads
- Bonus if you've worked in SaaS, Tech or wellness categories
What the job involves
- We’re looking for a B2B Paid Media pro who can think strategically, execute ruthlessly, and thrive in a fast-paced, high-expectation environment
- If you're someone who knows the channels that work, isn't afraid to test the ones that don’t (yet), and can deliver results against real revenue goals, this role may be for you!
- As Senior Manager of B2B Paid Media for the US, you’ll lead paid acquisition strategy and execution in our most strategic market. Reporting to the Global Director of Paid Media and working closely with the US Demand Generation Lead, you’ll own full-funnel performance
- From first click to pipeline. Your job isn’t to chase vanity metrics, it’s to drive qualified demand
- Own US Paid Media strategy and execution, aligned to pipeline goals
- Design and optimize full-funnel campaigns: Awareness, Lead Generation, Nurture, ABM and more
- Set and report on KPI's tied to pipeline, opportunity creation and conversation
- Analyze performance and deliver strategic recommendations
- Champion experimentation and channel innovation such as Reddit, YouTube, CTV and wherever your instincts take you
- Collaborate with regional marketers, content, creative and ops teams to execute and iterate
- Drive pipeline and revenue, not just clicks. You'll own strategy and performance across LinkedIn, Google, Meta, YouTube, Reddit, CTV and beyond
- Bring a strong POV on what works in B2B today, and what needs reinvention
- Align closely with the US Demand Gen Lead, ensuring campaign performance maps to business goals and supports our broader GRM strategy
- Manage media budgets, agency relationships, and in-house resources to hit targets
- Test and scale high-impact tactics across all funnell stages from awareness to ABM and retargeting
- Collaborate cross-functionally with the broader marketing team to ensure paid programs are integrated and effective
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance
Our take
Employees are demanding more of their workplaces, and fitness is one of the areas they think employers can do better. Wellhub, formerly Gympass saw this opportunity and offers corporate customers a benefit that will excite their employees - allowing them to try new sports such as yoga, pilates, spinning, and martial arts across a variety of locations.
Wellhub is able to offer top-of-the-line gyms and wellness plans or programs that would be otherwise unavailable to the employees at prices that are far below market rate. They have been able to succeed at this by focusing on strategic gym partnerships, and creating an ecosystem that can satisfy any type of customer.
Backed by several rounds of significant funding, the company doubled down on strategic acquisitions to ease its entrance into new markets and has been steadily expanding its teams and offerings to bring the company closer to global market domination. A recent collaboration with Apple Fitness+, which sees the app added to Wellhub's suite of fitness services, shows that the company is mindful of what modern employees want from their benefits packages.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$85m
SERIES F
Jun 2021
$220m
SERIES E
Total funding: $795m
Company benefits
- Wellness resources - in addition to local healthcare programs, we offer Gympassers and their families membership to our platform
- Earned rewards - cash incentives tied to company and individual success, and the opportunity for top performers to participate in our equity program
- Hybrid work structure
- Home office stipend and monthly flexible work allowance to cover the costs of working from home
- Paid time off - minimum of 25 days of paid leave per year
- Generous parental leave
- Annual holidays (including an extra holiday on your birthday!)
- Unlimited sick/wellness time off
- Robust internal recruitment process for promotional and developmental opportunities
- Both online and in-person training and learning opportunities
Company HQ
South Village, New York, NY
Leadership
Cesar
(CEO)Previously worked as a consultant at McKinsey. Head of Business Development for CVC (travel company in Brazil). Studied for an MBA at Harvard before dropping out to start Gympass
Joao Barbosa
(VP of Partners Brazil & New Business)Started their career as a risk analyst at Santander. Worked as a Senior Analyst then Coordinator of Business Performance at CVC.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 7 more jobs at Gympass