B2B Paid Media Senior Manager, Gympass
$110-130k
Salary applicable to NY, CA, CO, MA, and WA only & may vary for other locations
More information about location
Employee fitness & wellness platform
Be an early applicant
Employee fitness & wellness platform
1001+ employees
Be an early applicant
$110-130k
Salary applicable to NY, CA, CO, MA, and WA only & may vary for other locations
More information about location
1001+ employees
Company mission
To ignite and fuel every journey to feel good, through its complete corporate wellbeing platform.
Role
Who you are
- Are you passionate about health, fitness and wellness? Do you have experience in paid media, digital marketing, and strategy? Join a team of like-minded individuals and help us make Wellbeing Universal
- We're looking for a paid media leader who has experience in various paid media channels
- A senior professional with extensive experience in digital advertising and online media buying (SEM, paid social, retargeting, display), including SMB and Enterprise-level clients with a focus on Lead Generation, Lead Quality and ROAs
- Proven track record of managing CPL, CPA, ROAS, and B2B revenue goals with a demonstrated history of driving profitable results at scale
- Experience with Growth experimentation methodologies, B2B full funnel campaigns, attribution models, and A/B testing
- Experience leading cross-functional teams and global projects with multiple stakeholders, including data analytics, creative teams, and communication with stakeholders like sales teams
- Strong analytical skills for robust data-driven decision-making. A natural affinity for numbers, analytics, and the detailed workings of complex systems
- 4+ years of hands-on digital experience leading growth and strategy through paid media channels
- Excellent writing and communication skills in English
- Experience managing paid media teams and leading paid media strategy for B2B
- Proven success with B2B Paid Media campaigns on multiple channels such as Google Ads, Microsoft Ads (Bing), Meta Ads, LinkedIn Ads, etc, including audience segmentation and strategic thinking
- Experience using Google Sheets (function and pivot tables), Tableau, Data Studio or other data visualization tools for aggregation, manipulation and visualization of data
- Excellent problem-solving abilities and logical reasoning skills
- Analytical skills for data-driven decision making
- Strong sense of ownership and determination to get things done, with an eagerness to learn how to grow with hands-on mindset
- Ability to work both autonomously and collaborate in team environment
- A self-starter who can multitask, balance priorities, and adapt to a fast-growing organization
- Good proficiency in Excel an dprevious experience using it to build models and forecasts
- Native or able to communication in Advanced English
- Certifications from the main Advertising platforms is a plus
- Experience running Paid Media campaigns for Technology/SaaS Companies is a big plus
- For this specific role, please note that 4+ years of experience with hands-on digital experience leading growth and strategy through paid media channels is a mandatory requirement
What the job involves
- We are hiring a B2B Paid Media Senior Manager to join our Paid Media Growth Marketing Team
- As a Senior Paid Media Manager for the US Market, you will be part of the Growth Marketing Team, playing a critical role in driving our digital marketing initiatives across various channels to increase demand generation, lead generation, awareness, and engagement for Wellhub
- This position involves leading the US and North America Region, collaborating closely with marketing, paid media, and creative teams, and managing end-to-end campaigns execution for channels like LinkedIn, Google Ads, Meta, etc
- Reporting to the Global Paid Media Director, you'll be required to build the bridge between the Marketing and Paid Media teams, run multiple types of campaigns like ABH/Hyper-targeted, Awareness, Lead Gen, Full Funnel, etc
- Your Hands-on approach will include designing campaigns, analyzing performance , and optimizing strategies to drive performance, The Paid Media Sr Manager will be building, motivating and leading the Paid Media Team in the United States
- A senior professional with extensive experience in digital advertising and online media buying (SEM, paid social, retargeting, display), including SMB and Enterprise-level clients with a focus on Lead Generation, Lead Quality and ROAs
- Work in Partnerships with the regional marketing leadership to define the Paid Media strategy and its function in the overall marketing strategy. The Paid Media Sr Manager is the owner and guardian of the regional strategy or the paid channels
- Build trust with the stakeholders, while also motivating the regional Paid Media Team
- Inspire and Empower the team: Lead end-to-end Paid Media campaigns and growth initiatives, inspire the team to have a positive impact during the journey. Motivate the team and genuinely care about the people
- Participate on Global and Regional forums to brin the Paid Media expertise to the main forums
- Reporting: Maintain and analyze Paid Media reports, providing regular updates to the regional marketing teams and Growth Marketing Leadership
- Drive Performance: The Paid Media Sr Manager is responsible for the targets in the US Region. Strong sense of ownership and determination to get things done and achieve goals
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance
Our take
Employees are demanding more of their workplaces, and fitness is one of the areas they think employers can do better. Wellhub, formerly Gympass saw this opportunity and offers corporate customers a benefit that will excite their employees - allowing them to try new sports such as yoga, pilates, spinning, and martial arts across a variety of locations.
Wellhub is able to offer top-of-the-line gyms and wellness plans or programs that would be otherwise unavailable to the employees at prices that are far below market rate. They have been able to succeed at this by focusing on strategic gym partnerships, and creating an ecosystem that can satisfy any type of customer.
Backed by several rounds of significant funding, the company doubled down on strategic acquisitions to ease its entrance into new markets and has been steadily expanding its teams and offerings to bring the company closer to global market domination. A recent collaboration with Apple Fitness+, which sees the app added to Wellhub's suite of fitness services, shows that the company is mindful of what modern employees want from their benefits packages.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$85m
SERIES F
Jun 2021
$220m
SERIES E
Total funding: $795m
Company benefits
- Wellness resources - in addition to local healthcare programs, we offer Gympassers and their families membership to our platform
- Earned rewards - cash incentives tied to company and individual success, and the opportunity for top performers to participate in our equity program
- Hybrid work structure
- Home office stipend and monthly flexible work allowance to cover the costs of working from home
- Paid time off - minimum of 25 days of paid leave per year
- Generous parental leave
- Annual holidays (including an extra holiday on your birthday!)
- Unlimited sick/wellness time off
- Robust internal recruitment process for promotional and developmental opportunities
- Both online and in-person training and learning opportunities
Company HQ
South Village, New York, NY
Leadership
Cesar
(CEO)Previously worked as a consultant at McKinsey. Head of Business Development for CVC (travel company in Brazil). Studied for an MBA at Harvard before dropping out to start Gympass
Joao Barbosa
(VP of Partners Brazil & New Business)Started their career as a risk analyst at Santander. Worked as a Senior Analyst then Coordinator of Business Performance at CVC.
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