Product & Brand Marketing Lead, Workwize
More information about location
Global IT hardware management
Open for applications
Global IT hardware management
101-200 employees
Open for applications
More information about location
101-200 employees
Company mission
To unlock boundless opportunities for a global workforce.
Role
Who you are
- 10+ Years of Experience: You have a deep background in product marketing (required), brand marketing, or a strategic combination of both. Preferably experience in managing a (small) team
- Scale-up Veteran: You have been part of a high-growth scale-up before and have a proven track record of leading strategy and executing on measurable impact during periods of rapid expansion
- Strategic Thinker: You can zoom out to set a long-term direction and zoom in to make the difficult trade-offs required in a fast-moving environment
- Commercially Driven: You have a clear, sophisticated view of how marketing contributes to the bottom line and are comfortable being held to revenue-linked outcomes
- Exceptional Communicator: You can align stakeholders across technical and commercial teams, turning complex product capabilities into compelling market narratives
- Self-Starter: You move proactively without needing heavy guidance
What the job involves
- As we accelerate our international expansion, we are looking for a Product & Brand Marketing Lead to bridge strategic vision with measurable revenue impact
- This is a position that requires building and executing the strategy for our brand and product positioning
- You won’t just be optimizing an existing narrative; you will help in defining a new category
- You will help the market understand a complex problem and position Workwize as a top-of-mind brand
- Your goal is to ensure that every brand initiative and product launch serves as a direct lever for commercial growth, working in tight alignment with Marketing, Product, Sales, and Customer Success
- Market Expansion Strategy: You'll research new territories/segments and lead constant experiments on which areas to scale. You will use data-driven testing to sharpen our Ideal Customer Profile (ICP), messaging, and localized GTM approaches. You’ll have direct access to our Customer Success data and Sales call recordings to extract insights that fuel our roadmap
- Product Strategy & Prioritization: Act as the "voice of the market" for the Commercial, Product and Engineering teams by owning our ICP segmentation. You will influence marketing campaigns and the roadmap by prioritizing features based on customer needs, competitive differentiation, and commercial ROI
- Strategic Brand Vision: Move beyond aesthetics to build a credible, scalable brand. You will define a vision that significantly expands our top funnel presence, increases consideration, and shortens sales cycles
- Revenue-Linked Marketing: Develop and own a framework that connects product and brand marketing work to commercial outcomes such as pipeline influence, win-rate improvements, and conversion uplift
- Team Development: Build and scale a high performing team, always performing with a close link to revenue growth. Manage but also not afraid to execute when needed
Our take
Workwize is a procurement and management platform tailored specifically to meet the evolving needs of remote and hybrid working. At its core, Workwize prioritises customisation, flexibility, and transparency, enabling companies to effectively manage and procure the essential technologies and tools vital for their workforce.
Based in the Netherlands, Workwize has swiftly garnered acclaim, serving fast-growing startups and established enterprises alike within its native landscape. With its appeal extending globally, securing players such as Netflix to leverage its services within Europe. For a young company born out of the pandemic, Workwize has charted an impressive trajectory, underlining the enduring relevance of hybrid and remote work models well into the 2020s.
Backed by multiple rounds of funding, Workwize has embarked on an ambitious expansion journey across Europe, capitalising on its existing client base spanning fifteen countries. Furthermore, strategic investments in workforce augmentation underscore a promising phase of growth for the company, poised to solidify its position as a frontrunner in shaping the future of workplace management and procurement solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2025
$15m
SERIES A
Jan 2022
$1.8m
SEED
Total funding: $17.3m
Company benefits
- Dynamic Work Place: Work flexibly with hybrid and remote options, plus the ability to work from anywhere for up to four weeks each year.
- Diverse, Global Team: Collaborate with a diverse team across cultures, unified by English, and anchored by our Amsterdam headquarters.
- Heart of Amsterdam: Enjoy the centrally located headquarters in Amsterdam with scenic views of the iconic canals.
- Home oFfice Budget: Receive a MacBook and a home office budget to ensure you’re set up for success anywhere.
- Monthly Team Events: Connect and celebrate with regular team events, meet-ups, and milestone celebrations in Amsterdam..
- Time to Recharge: Take advantage of vacation policies tailored to your region, ensuring work-life balance wherever you are.
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Leadership
Victor Dik
(Co-Founder & CCO)Previously a Planning and Portfolio Manager at Vodafone Ziggo, a Domestic Relationship and Recruitment Manager at Knowledge 2 Share Foundation.
Sebastiaan Scholten
(Co-Founder & CTO)Previously an Investment Banking Intern at Lazard and eCommerce Director at MIPACHA.
Michiel Meyer
(Co-Founder & CEO)Previously a Business Growth Manager & Head of Addity at Buckaroo, Head of Department at Addity Payments, Consultant at McKinsey & Company and FinTech Developer at CoInvestor.
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