Vice President of Product Marketing, Talkiatry
$250-300k
+ Up to a 20% performance bonus
Personalized mental healthcare provider
Job no longer available
Personalized mental healthcare provider
501-1000 employees
Job no longer available
$250-300k
+ Up to a 20% performance bonus
501-1000 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- Bachelor’s degree in marketing, business, psychology, or a related field
- 10+ years of experience in product marketing, customer marketing, or a related field, with at least 3 years in a senior leadership role
- Proven track record of successfully launching and scaling products in a high-growth environment, preferably within the healthcare or mental health sector
- Strong analytical skills, with experience in using data to drive marketing strategies, customer segmentation, and customer engagement
- Preferred experience in healthcare or a highly regulated industry, with a focus on maintaining user privacy and protecting patient health information
- Familiarity with marketing automation tools, CRM systems, and customer analytics platforms
- Passionate about improving mental health care and making a positive impact on people’s lives
What the job involves
- Talkiatry is seeking an experienced and strategic VP Product Marketing & Audience Marketing to lead our efforts in go to market, research, positioning and marketing campaigns in the telehealth psychiatry and mental health space
- This role is integral to shaping our brand’s narrative, owning the voice of the customer, and crafting go-to-market strategies that resonate deeply with our key audience segments
- Develop and implement audience-specific marketing strategies and positioning that resonate with our key segments, including patients, clinicians, health systems, and mental health partners
- Own the voice of the customer by conducting and synthesizing both quantitative and qualitative research, ensuring that patient, clinician, and insights are at the heart of our marketing and product strategies
- Monitor market trends, patient feedback, and competitive activity to continuously refine and evolve our audience strategies and positioning
- Roll up your sleeves and help lead the launch of new telehealth services and marketing campaigns Enable our patient-facing and provider-facing teams to improve service delivery efficiency through impactful enablement programs and training
- Partner with the broader marketing team to execute campaigns that drive patient acquisition, provider engagement, referrals from external care providers, employer brand
- Be a strategic partner to the Referrals team, creating collateral, assets, and concise positioning for our Health systems partners
- Be a strategic partner to the Product team and contribute to the future of Talkiatry with your expertise in the healthcare market, industry regulations, competitors, and patient needs
- Be a strategic partner to our Employer brand team and support recruitment marketing to Psychiatrists and Therapists at all experiences
- Hire and coach a small team of product marketers; lead with a passion for learning, development, and patient-centric innovation
- Help us build a strong Product Marketing team culture and processes—whether through better ways to measure success, improve communication, share insights, plan cross-functionally, and more
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and has substantial funding to its name. Notably, it claimed an oversubscribed Series D in 2026, positioning Talkiatry for future success and innovation in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2026
$210m
SERIES D
Jun 2024
$65m
SERIES C
Total funding: $408m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company HQ
Chelsea, New York, NY
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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