Senior Marketing Manager, Live Nation
Premium
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Experience ideally within live entertainment, travel, or luxury/hospitality sectors
- Understanding of the entertainment industry
- Proven track record managing multi-channel marketing campaigns (digital, CRM, social, partnerships)
- Hands-on experience with CMS tools (e.g., WordPress, Prismic), SEO principles, and campaign analytics
- Strong understanding of paid media, affiliate marketing, and digital performance metrics
- Comfortable using data and dashboards to measure, analyse, and report campaign performance
- Digital marketing experience including campaign management
- Experience in client management and stakeholder engagement, with the ability to present and influence at all levels
- Line Management Experience
- Excellent communication (written and verbal) and interpersonal skills
- Analytical skills to measure, evaluate and report against goals
- Proven problem-solving capability to develop opportunities
- Strong organisational skills
What the job involves
- We’re looking for a Senior Marketing Manager who is passionate about live entertainment to join us in an exciting opportunity on the Premium side of the business
- Working closely with the Marketing Director – Clients & Campaigns, the successful candidate will be responsible for marketing across our VIP, Platinum and Travel inventory
- Managing our client relationships in this space they will also work develop our B2C marketing strategy and help drive fan acquisition
- This is an exciting opportunity to join a high-performing team and shape the growth of our premium proposition in one of the world’s most dynamic live entertainment markets
- Lead the B2C marketing strategy for Premium products, including VIP, Platinum, Hospitality, and Travel experiences
- Act as a key client-facing contact, providing strategic marketing guidance across genres and campaigns
- Partner with the Marketing Director – Clients & Campaigns to grow awareness and demand in the Premium segment
- Identify and drive new business opportunities in collaboration with the Client Development and Sales teams
- Own the end-to-end delivery of integrated B2C campaigns, from strategy and planning through to execution and reporting
- Manage marketing plans across owned, paid, earned, and partner channels to maximise Premium product visibility and performance
- Pitch and present marketing strategies to clients, stakeholders, and senior leadership with clarity and confidence
- Collaborate with digital and content teams to build high-converting VIP landing pages, ensuring SEO optimisation and user experience excellence
- Work closely with performance marketing (paid social, paid search, affiliates) to drive qualified traffic and sales
- Maximise Premium visibility across Ticketmaster platforms including homepage, navigation, and event listings
- Monitor and report on campaign KPIs, consumer behaviour, and fan engagement to inform and optimise marketing performance
- Lead on data insights for Premium and Travel genres, identifying opportunities for growth and testing new tactics
- Work with genre Marketing Managers and wider cross-functional teams (CRM, creative, content, commercial) to deliver cohesive campaigns
- Develop joint marketing plans with external partners and venue clients, ensuring brand alignment and performance goals are met
- Attend and contribute to pitches, strategy meetings, and planning sessions with clients and internal stakeholders
- Support upsell strategies across ancillary products like early access, souvenir tickets, merchandise, and parking
- Identify and activate opportunities to increase average order value and enhance the customer journey
- Guide and supervise junior marketing team members as required, fostering collaboration and knowledge sharing
- Division: Ticketmaster UK,
- Line Manager: Marketing Director – Clients & Campaigns
- Contract Terms: Permanent, Full Time
Salary benchmarks
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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