Growth Marketing Manager, Craft Gin Club

Salary not provided

Google Analytics

Mid and Senior level

London

More information about location

2 days a week in office (Farringdon, London )

Subscription service for gin lovers

Be an early applicant

Subscription service for gin lovers

21-100 employees

B2CRetailMarketplaceFoodeCommerce

Be an early applicant

Salary not provided

Google Analytics

Mid and Senior level

London

More information about location

2 days a week in office (Farringdon, London )

21-100 employees

B2CRetailMarketplaceFoodeCommerce

Company mission

To transform the way people discover and enjoy new gins by offering the most rewarding drinking experience in the comfort of our members’ own homes.

Job

Company

Role

Who you are

Loves performance marketing, and thrives in a test and learn environment
Can balance strategic thinking with day to day execution
Has a curious, data‑driven mindset and is able to find, identify and act on opportunities
Has experience in growth, performance, or digital marketing, ideally within DTC, e‑commerce, or subscription businesses - some understanding of lifecycle marketing and integrating with our CRM team would be useful
Demonstrates strong experience with paid digital platforms such as Meta & AdWords and Google Analytics
Is used to working with performance marketing metrics (CPA, LTV, ROAS) and can scale channels sustainably
Has great organisational and project management skills, with excellent communication skills and is able to explain ideas and results clearly

What the job involves

This role sits within the Sales & Marketing department, specifically the Acquisition team, and will work closely with Brand, Website, CRM, Commerce, Tech, Customer Service, and of course our Product team
Sales & Marketing is a core driver for moving our business forwards, and is responsible for a range of requirements across the business – improving our brand, forming new incentives, expanding and refining our offering, designing content, producing magazines, running adverts, acquiring new customers and nurturing our database of customers
We have teams in place looking after Brand, Website, CRM and Commerce, and are now looking to grow our Acquisition function and broaden our skillset
This Acquisition team will be responsible for acquiring new users (into both our subscription and ecommerce funnels) and new traffic (for repeat sales through our ecommerce funnel)
Put succinctly, the team have two key goals : to maximise net revenue at as strong a ROAS as possible.
In a nutshell, the Growth Marketing Manager will be the generator of new customers into our business - responsible for creating advertising, planning and executing channel activity, deploying spend, monitoring performance, tracking results, and optimising our activities to be as efficient and effective as possible
The focus will be on acquiring high‑quality customers across our paid marketing channels
To date we have focussed on paid search, SEO, paid social, affiliates, but we need to both solidify what we do here and broaden into additional performance channels
Drive high‑quality customer acquisition across our performance channels
Support our Partnerships & Affiliates team, channel managing the supporting agency, and carrying out end to end campaign management
Manage campaign budgets, pacing, and forecasting, ensuring efficient spend and clear performance visibility
Own the test and learn roadmap across all owned channels, including A/B testing of creative, offers and audiences
Track, analyse, and report on campaign performance, clearly articulating insights, opportunities, and risks

Salary benchmarks

Our take

Craft Gin Club is a unique subscription service that brings a curated selection of craft gins straight to its members' doorsteps, alongside carefully chosen tonics and garnishes to complement each gin of the month.

With few competitors in the UK matching its subscription numbers, Craft Gin Club has found a winning formula. And early backing from Dragon's Den has helped propel its growth, and the company has continued to thrive through crowdfunding rounds and a loyal, passionate client base.

Beyond being a gin delivery service, Craft Gin Club acts as a vital marketing platform for emerging distilleries, helping them, connect with a wider audience. Its commitment to the world of gin is evident in its magazine, which is packed with news, guides, and features, making it a standout in the competitive beverage space.