User Acquisition Lead, Leadtech
Paid Social
Office located in Blue Building, Barcelona
Online Project Development
Open for applications
Online Project Development
501-1000 employees
Open for applications
Office located in Blue Building, Barcelona
501-1000 employees
Company mission
To bring forward new business ideas and empower employees to achieve their goals in the online business world.
Role
Who you are
- We are looking for a self-motivated Mobile Social Ads Marketing Team Lead who has strong analytical skills to join our dynamic team
- The ideal candidate will speak fluent English. Specialized in Mobile Apps is a must
- If you have a creative and innovative mind, LeadTech is looking for you!
- At least 3 years of experience in managing a team of Social Media specialists
- Proficient in Facebook Ads, Instagram Ads and TikTok Ads is mandatory
- Strong knowledge in Google Analytics, Google Tag Manager, Firebase & MMPs
- Twitter, Snapchat, Pinterest and other platforms experience is a plus
- Advanced Microsoft Excel skills
- Strong analytical skills
- Fluent in English
- Very strong attention to detail
- Capable of managing multiple projects simultaneously
- Ability to work independently and synthesize large amount of data
- Flexibility, being able to adapt quickly to changing priorities
- Desire to share your experiences and knowledge
- Team worker, self-motivated and proactive
What the job involves
- Overall, the individual will be an active part of the Marketing team, focused on developing strategies to help optimize one of our projects’ visibility and increase the accessibility of websites and apps
- Manage and coach a team of highly motivated Social specialists and get hands-on with campaign setup, monitoring, and optimization
- Provide direction and leadership to the Social Ads Acquisition team, ensuring all campaigns are in line with the different goals
- Manage multiple projects and people simultaneously and deliver on-time and on-budget
- Create an efficient workflow to coordinate the creation of high performing campaigns including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin
- Clearly define problems, break down objectives
- Addressing and escalating campaign performance issues
- Identifying growth opportunities, testing hypotheses and scaling winning tests to improve Social Ads traffic and increase ROI
- Delivering performance reports and insights to the Manager and defining campaign actions accordingly
- Ability to monitor other players, trends in social media, and translate insights into strategic opportunities
- Responsible for AB tests, analysis and keyword mining
- Supporting internal sharing of knowledge through training and coaching
- Collaborate with ASO specialists and Creative team to maximize apps visibility
- Perform periodical competitor analysis
- Work with cross-functional teams, such as data science, project and web development, to create high-quality and relevant ad creatives and landing pages
- Stay up-to-date with the latest Social Ads trends and best practices, applying this knowledge to improve campaign performance and efficiency
- Ability to foster a culture of continuous learning and growth
- Define retargeting/remarketing strategies
- Target audiences for each purpose
- Implement retargeting/remarketing campaigns
- Management and optimization of remarketing campaigns
- Reporting:
- Compiling performance reports
- Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Media KPIs
Our take
Designing and adopting digital services can be inaccessibly expensive and complex for many businesses. Leadtech solves this problem by providing companies with innovative digital solutions.
Leadtech is well served by the diversity of its solutions, which has enabled it to build an impressive customer base. Its suite of tools covers everything from UX design to SEO, content to backend. This ensures that Leadtech has broad appeal to businesses looking for all-in-one digital solutions.
Leadtech has expanded considerably in recent years, now boasting an international team of over 250 people. Growing its talent will be an essential element of the company's continued success in the coming years, as will its commitment to innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
14% employee growth in 12 months
Company
Company benefits
- Flexible timetable
- Barceloneta district, close to the beach
- Happy Fridays and team events
- Tickets Restaurant
- Fresh fruit and coffee
- Game room and terrace
Company HQ
La Barceloneta, Barcelona, Spain
Leadership
Germán Castillo
(CEO)Previously founded Grupo Germinet and advertising platform Solimba Aplicaciones.
Salary benchmarks
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