Director of Corporate Marketing, PSPDFKit
SDK for PDF tool developers
Job no longer available
SDK for PDF tool developers
21-100 employees
Job no longer available
21-100 employees
Company mission
To empower developers with the tools needed to innovate beyond paper.
Role
Who you are
- 10+ years of corporate marketing experience (e.g., brand, marketing communications, corporate communications) preferably in the SaaS, PaaS, or cloud model with 6+ years of people leadership experience
- Strong experience managing public relations agencies to generate feature coverage and identify newsjacking opportunities, and increasing awareness through social media
- Experience in managing analyst relationships, influencing their perspective with customer stories and enabling the product teams to gain insights that inform product and go-to-market strategy
- Natural storyteller with ability to recognize compelling narratives and visual ideas
- Accomplished track record of building and scaling an innovative developer brand through traditional and digital marketing strategies
- Experience managing best-in-class websites
- Proven ability to partner with creative people, aligning creative work via clear briefs and reviews
- Highly adept at leading through collaboration, and a proven ability to deliver results in cross-functional teams. Ability to lead, influence and work with all organizational levels
- Strong relationship and consensus-building skills necessary to manage projects in a complex matrixed environment
- Public company experience preferred
- Bachelors or Masters degree in a related field of study
What the job involves
- Oversee brand development and responsible for brand integrity (brand positioning, brand attributes, visual identity, voice/tone, messaging house) throughout all marketing and company activities internally and externally; collaborate with all business functions to maintain consistency
- Oversees the development of brand and campaign messaging guides, content calendar and asset creation; collaborate with all marketing functions to align on content and asset needs for consistency and efficiency
- Responsible for brand promotion and driving brand awareness through a comprehensive media/communications program including earned and owned media, influencers, and analyst relations
- Oversee the strategy, planning and execution of an annual event calendar (sponsored, flagship, regional, customer, internal) that supports company goals and aligns with annual brand messaging and campaigns
- Develop strategic go-to-market integrated campaigns that align with the messaging house and support geographic, horizontal and vertical company goals (thought leadership, product, customer, partner); collaborate with all marketing functions and agencies to support individual function goals and leverage all vehicles for maximum reach of message
- Define and execute corporate marketing and brand strategy, resulting in consistent branding, messaging, and positioning
- Create and execute a continuous brand engagement and education program (brand identity, campaigns, and messaging) across all internal teams and agencies to ensure ongoing consistency
- Define and create integrated marketing campaigns, including message, channels, goals, cadences; partner with marketing, sales, and partner teams to set goals based on business needs and execute in a coordinated manner
- Develop and manage a customer/developer program in partnership with sales/customer teams that strengthens our relationship, increases usage of product, and improves renewal rates
- Create and execute a developer relations plan that attracts new contributors and engages the community
- Oversee planning and execution of annual event plan including goals, audience, messaging, agenda, content/presentation, production, and logistics
- Own annual media budget and manage media partnerships; plans to align with business goals based on regional, audience or brand exposure
- Create processes, tools and templates for content and design requests and production across all channels driving efficiencies and consistency
- Manage agency relationships, program plans and budgets for brand/design, pr, media
- Manage the corporate marketing team operating budget, including oversight of vendors, agencies, tools, and contractors
Our take
While the transition from paper documents to digital files has greatly improved document management and sharing efficiency for businesses, collaborating on digital formats like PDFs can still present challenges. Many tools exist to address these issues but often result in businesses relying on a patchwork of fragmented solutions.
PSPDFKit offers a solution by providing an SDK (Software Development Kit) tailored for PDF tool developers. This SDK streamlines the creation of software tools for tasks such as PDF editing, markup, analysis, collaboration, and recognition, among other digital transformation techniques. It encompasses a range of APIs designed for seamless integration across various devices and platform formats, allowing developers and businesses to effortlessly incorporate advanced PDF functionality into their applications and back-end systems.
Notably, industry leaders including Dropbox, DocuSign, SAP, IBM, and Volkswagen have placed their trust in PSPDFKit's product. The company has secured substantial funding, which is being strategically invested into expediting product growth and supporting key acquisitions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (1 round)
Oct 2021
$116m
GROWTH EQUITY VC
Total funding: $116m
Company benefits
- Work/Life Balance - Structure your day in a way that allows you to do your best work and still have plenty of time for life outside of work
- Impact - Own your work and make decisions that help steer the direction of the company
- Growth Possibilities - Take advantage of a learning budget and allocated time off for attending conferences to grow your expertise
- Knowledge Exchange - Share your work with others in weekly demos and use your allotted experimental days to try out new things
- Paid Time Off - Enjoy a generous vacation allowance and a parental leave policy that includes birthing and non-birthing parents
- Retreats - Spend time working and bonding with your colleagues during our company retreats
Company HQ
Schottenfeld, Vienna, Vienna
Leadership
Jonathan Rhyne
(CEO)Associate Attorney for Brock & Scott, PLLC from 2010 to 2012 and Attorney for Smith Debnam Narron Drake Saintsing & Myers, L.L.P. from 2013 to 2014.
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