Group Product Marketing Manager, Discord
Advertising Solutions, Quests
$218-240k
Plus equity
Voice, video and text communication platform
Open for applications
Voice, video and text communication platform
1001+ employees
Open for applications
$218-240k
Plus equity
1001+ employees
Company mission
Discord's mission is to help friends and communities come together to hang out and explore their interests.
Role
Who you are
- If you’re a self-starter and team player that excels in a fast paced environment and zero-to-scale projects, this is a unique opportunity to make a significant impact on our future and shape the direction of our new advertising business
- 8+ years of Product Marketing experience in the advertising space, ideally within scaled ad platforms
- 4+ years of experience in mobile performance or gaming advertising
- Deep understanding of the advertising space, including digital advertising ecosystems, ad tech platforms, and media buying strategies
- Strong attention to detail with ability to streamline and optimize the sales enablement process
- Excel in ambiguous environments - excited about building new processes, business models and building an advertising business
What the job involves
- We're looking for a strategic and visionary Group Product Marketing Manager to help us build and scale our new advertising solution, Quests
- As the Product Marketing lead, you’ll play a pivotal role in defining the strategy and roadmap for Quests and bringing it to market
- You'll work hand in hand with our Sales and Product teams to scale processes as our team continues to grow
- This is a manager position with 2 direct reports to start
- Drive the product strategy, vision, and roadmap for our advertising solution (Quests) in partnership with the product and sales leaders
- Lead core product marketing for Quests, defining the value propositions, positioning, messaging, and naming for our solutions, directly owning all key marketing surfaces such as the website, pitch deck, blog, help center, and internal wiki
- Drive measurement and attribution strategy and roadmap, in partnership with the Marketing Science team
- Accelerate adoption and growth of our solution by driving the go-to-market strategy, including developing comprehensive sales enablement and training programs
- Partner with the Business Marketing team to elevate Discord’s voice and thought leadership in the advertising, crafting narratives and messaging for our events and industry engagements
- Champion the voice of the customer across the organization and foster a customer-obsessed culture at every level
Our take
Discord is an industry giant in the chat app space. The free platform has rapidly become one of the most popular services in the sector since being founded in 2015. It counts over 150 million active users in 19 million communities, successfully expanding beyond its original focus on video game players to become a broader social networking app and public forum.
Discord's userbase has grown rapidly as remote work has become the norm and a new generation of internet users has come online, attracted to its youthful presentation and plethora of gaming and social tools. It has since fended off takeover bids from Microsoft and interest from other giants such as Amazon and Twitter, and has grown into a profitable company, funded by optional subscription fees and commissions from sales through the platform.
Discord’s remarkable growth, however, is not without obstacles. The company faces competition from deep-pocketed giants like Facebook, and regulatory concerns from those worried about the platform’s relatively light chat moderation. However, the company has the resources and expertise to adapt. For example, the acquisition of harassment detection software company Sentropy will go a long way towards placating the concerns of critics, as will the 2024 acquisition of teen app Gas used to give anonymous compliments to friends. All of these purchases are part of Discord's move to expand out of its mostly gaming-focused customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Sep 2021
$500m
SERIES H
Dec 2020
$100m
SERIES H
Total funding: $979.3m
Company benefits
- Comprehensive medical insurance including Health, Dental and Vision
- Mental health resources and quarterly wellness stipends
- 16+ paid holidays, 4 weeks of PTO + use-what-you-need sick days
- Paid parental leave (plus fertility, adoption and other family planning benefits)
- Flexible long-term work options (remote and hybrid)
- Volunteer time off
- A diverse slate of Employee Resource Groups
- Plus commuter contributions and other perks for office-based employees
Company values
- Autonomy
- Mastery
- Purpose
- Compassion
Company HQ
Potrero Hill, San Francisco, CA
Articles
Leadership
Jason Citron
(CEO)Started out as a programmer at Papaya Studio, Stormfront Studios and Doublefine Productions. Also founded OpenFeint, a global mobile social gaming company.
Worked as a Software Engineer at Casamba and then Kabam. Was Lead Software Engineer at GREE International, and founded social network Guildwork.com in 2009.
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