Head of Demand Generation, Harbr Data
Data commerce platform
Job no longer available
Data commerce platform
21-100 employees
Job no longer available
21-100 employees
Company mission
To power the world’s data products.
Role
Who you are
- Experience in a demand generation leadership role in the B2B enterprise software space or a complex technical market with longer sales cycles
- Experience in market-changing / early to market technologies
- Experience operating in the US
- Excellent understanding of how to analyse and optimise conversion rates across the sales and marketing funnel
- Extensive skills in marketing technology and automation systems
- Demonstrable success delivering demand generation programmes
- Direct experience managing SDRs or proven success in working closely with SDR teams
- Data acquisition and management knowledge to support lead nurturing and outbound programs
- A desire to work both at a strategic level and tactically on projects and campaigns
- Self-motivated and results driven
What the job involves
- Create and execute multi-channel demand generation strategies that are aligned to personas and our sales objectives to support pipeline and revenue goals
- Implement targeted demand generation programmes that engage and advance interest across the prospect and customer lifecycle
- Analyse and measure the success of programme outcomes, drawing insights and presenting results clearly to inform decision making and continuous improvement
- Be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity
- Own objectives across the marketing funnel - Inquiry to SQL - track and optimise performance at each stage in the funnel, and create a predictable demand generation engine
- Collaborate with a variety of stakeholders - C-level, sales, marketing, product and product marketing
- Continuously evaluate and improve the latest B2B marketing strategies, marketing technologies, experimenting and optimising different tactics, and consistently meet or exceed sales pipeline and revenue goals
- Understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms and CRM systems (SFDC)
- Lead, nurture and develop a team of SDRs
- Budget; be responsible for the budget and report on ROI
- The Head of Demand Generation will be a key member of the Marketing team, responsible for delivering high quality sales qualified leads to the Sales team
- You will also be responsible for measuring and refining this process as the business grows and learns
- Working closely with our Marketing and Sales teams, and leading a small but capable team of SDRs and a digital marketing specialist, you will own delivery of top of the funnel activity and sales qualified lead (SQL) goals
Our take
Harbr's platform enables companies to securely share data both internally and externally, across all data stakeholders – employees, customers, partners and suppliers. The platform also allows businesses to convert any digital content into ready-to-use, monetizable products that are easily accessed through a custom-branded data exchange.
Typically, big data businesses lack the agility to package data in ways that make sense for each customer, a problem Harbr seeks to solve. Instead of just sending raw data, the company's customers are able to leverage it to sell services, models, or insights – which are far more useful to end users and customers.
Since its launch, Harbr has opened offices in the US and heavily invested in R&D, while aiming to work with its customers to reinvent the data commerce experience for the modern data consumer. In a recent development, the company announced the launch of Harbr 5.0 which represents its expansion into the data sharing market.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Aug 2025
$5.2m
SERIES B
Nov 2020
$38.5m
SERIES A
Total funding: $57.2m
Company benefits
- Company equity
- Generous paid time off (28 days excluding public holidays)
- Flexible work arrangements, including work from home and work from anywhere
- Private medical insurance from Vitality
- Life insurance from YuLife
- Workplace pension
- Perks and discounts programs
- Weekly team social activities
Company HQ
London, UK
Leadership
Gary Butler
(Co-Founder)Former CEO of the company. Has co-founded multiple other companies, most recently E9Data.
Anthony Cosgrove MBE
(Co-Founder)Previously Strategic Intelligence Analyst for the Ministry of Defence. Subsequently held various roles at HSBC including Global Head of Intelligence Technology.
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