Head of Product Marketing, Amplitude
$285-476k
+Equity
Product analytics company
Be an early applicant
Product analytics company
501-1000 employees
Be an early applicant
$285-476k
+Equity
501-1000 employees
Company mission
To be the epicenter of digital business.
Role
Who you are
- You’re a player-coach by nature—you can set strategy and lead a team, but you’re equally comfortable writing the positioning, building the narrative, jumping into a customer conversation, or helping shape a demo
- You have an AI-native mindset and a point of view on how AI is changing products. You build yourself and have a vision for how PMM should be structured around AI
- You’re an exceptional multi-audience storyteller. You can make a complex technical product compelling to an engineer, useful to a product leader, and strategically important to an executive
- You are high agency. You don’t wait for the perfect brief or a fully formed playbook; you push your team to make the first draft, test it with customers, learn quickly, and keep improving
- You thrive in ambiguity and change. You’re comfortable operating at the intersection of Product, Engineering, Sales, and Marketing, and you know how to create clarity when the product and market are still evolving
- 10+ years of product marketing experience, including significant experience leading product marketing strategy for technical, enterprise, SaaS, developer, data, or AI/ML products
- Experience leading and developing a product marketing team, while maintaining a strong track record as a hands-on individual contributor
- Demonstrated success defining product positioning, messaging, GTM strategy, and major product launches across a multi-product portfolio in complex or rapidly evolving markets
- Experience partnering closely with Product, Engineering, Sales, Customer Success, and executive leadership to drive cross-functional alignment and business outcomes
- Strong technical product marketing experience, with the ability to quickly understand complex systems (data, analytics, AI/ML, or developer platforms), build credibility with engineering teams, and translate technical capabilities into clear, differentiated market narratives
What the job involves
- We’re looking for a Head of Product Marketing to define how Amplitude brings its multi-product portfolio to market
- You’ll shape the narrative across our analytics platform, Statsig, and our proactive Agents—creating a clear, differentiated story while helping each product win with its target audience
- This is a player-coach role. You’ll set the strategy and operating model for Product Marketing while staying close to the work: shaping positioning, leading major launches, co-building AI loops to deliver customer and competitive insights, and partnering with Product, Engineering, Sales, and Marketing
- You’ll join at an important moment for the portfolio, as Amplitude expands beyond analytics and into experimentation to support the future of product development and iteration
- If you’re excited by the opportunity to shape the story and market, build the team, and build an AI native PMM org, you’ll feel right at home
- Define Amplitude’s product narrative and positioning: Own the overarching product marketing strategy and point of view across our multi-product portfolio, including analytics, Statsig, and proactive agents. Develop a differentiated point of view and way to bring the company’s worldview to life, staying close to how teams at all stages of maturity curve are building
- Lead GTM strategy for major products and launches: Partner with Product and Engineering to bring new products and capabilities to market—from positioning and messaging to launch strategy, enablement, customer proof, and adoption. Set a creative approach that caters to the audience, market, and maturity of each product
- Build and coach a high-performing AI native PMM function: Set the team’s priorities, operating cadence, and bar for quality while developing PMMs into stronger strategists and storytellers
- Turn customer and market insight into strategy: Develop a deep understanding of our customers, competitors, and market dynamics. Bring those insights back to Product, Engineering, and GTM to influence the product and experiments
Our take
Amplitude provides product analytics to help companies understand user behaviour. Product, marketing, and growth teams use Amplitude to discover and share insights about user engagement, retention, and revenue.
Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.
Thousands of companies use Amplitude analytics, including Microsoft, Under Armour, Intuit, Twitter, Bonobos, Peloton, and many more. In 2024, a securities fraud case was filed against Amplitude due to an IPO and stock share rise that was alleged to be artificially inflated before their downturn in 2022. The case has since been resolved, and Amplitude continues to release new products and operate at full capacity.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2021
$150m
LATE VC
May 2020
$50m
SERIES E
Total funding: $336.1m
Company benefits
- We offer a generous 12-week parental leave for fathers/partners and 18-20 weeks for new birthing parents. This leave policy also provides flexible scheduling so you can spend time with your family and bond with your little one. Specific leave policy will vary by country
- We believe it’s important to unplug from work to reset and recharge. We offer flexible vacation time and unlimited PTO — and we encourage you to use it!
- We provide a monthly stipend for the wellness activity of your choosing, from gym memberships and fitness classes to acupuncture and massages
- Equity is an important component of compensation, but it should benefit you (not just the company). In addition to offering competitive RSU grants that vest quarterly over three years, our Employee Stock Purchase Plan gives employees the option to buy below market price
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Spenser Skates
(Co-Founder & CEO)Previously worked as an Algorithmic Trader, Researcher at DRW Trading Group. They co-found Sonalight but are no longer working at the company.
Curtis Liu
(Co-Founder & CTO)Previously worked as a Teaching Assistant at MIT and as a Software Engineer at Google. They co-found Sonalight but are no longer working at the company.
Jeffrey Wang
(Co-Founder & Chief Architect)They studied computer science at university. They have extensive experience in software engineering prior to co-founding Amplitude.
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