Email Marketing Manager, Codecademy
Free coding courses
Job no longer available
Free coding courses
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To empower people to transform their personal and professional lives by helping them learn modern skills.
Role
Who you are
- 3+ years of direct experience managing email marketing campaigns and automations with a proven track record of overseeing and optimizing lifecycle emails at a consumer SaaS company
- Experience strategizing and developing triggered emails that adhere to a customer lifecycle journey
- Prior experience working with CRM/marketing automation tools and across email, push, and/or in-app messaging. Familiarity with Iterable and Hubspot a plus
- Passion to craft a narrative — both written and verbally
- Strong attention to detail — our emails reach tens of millions of inboxes every month
- Exceptional project management and organizational skills
- Deep analytical and data acumen and familiarity with data analytics tools like Google Analytics, Looker, etc. to analyze results and identify new opportunities
- Ability to edit HTML & CSS email templates and experience with Liquid (or similar language) for dynamic personalization
- Awareness of email marketing trends and best practices
- An understanding of the requirements for CAN-SPAM compliance as well as the nuances of email compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
- Experience with CDPs (e.g. Segment, mParticle) and their segmentation capabilities
- Experience at medium-to-late-stage startups
- Experience in other SaaS businesses, specifically education
- Experience with other CRM channels such as push notifications, SMS, or in-app messaging
- Global and/or localization experience
- Interest in coding or passion for empowering others through coding education is a plus
What the job involves
- Oversee all lifecycle marketing campaigns across a variety of channels (email, push, in-app, direct mail), including onboarding series, nurture, transactional, seasonal campaigns, and more
- Create a robust segmentation strategy aimed at personalizing the customer journey and maximizing every touch point in the customer lifecycle
- Develop a rigorous testing strategy to continually optimize these programs, including identifying opportunities to A/B test campaigns, with the goal of driving increased conversion and retention behavior from our lifecycle email program
- Report on key email metrics and performance against key top-line business KPIs, including increasing free-to-paid conversion, reducing churn, and more
- Work with the Creative team to manage and oversee all aspects of the lifecycle email development process, including experimenting with new messaging and email templates, seeking to maximize the performance of initiatives
- Work closely with the Data Science team to understand user behaviors that correlate with engagement, conversion, and retention, in order to develop strategies that will impact these metrics, through tactics such as segmentation and messaging
- Regularly identify trends and track lifecycle email marketing strategies from other consumer and B2B SaaS brands to glean insights on new ideas for lifecycle email marketing
- 3+ years of direct experience managing email marketing campaigns and automations with a proven track record of overseeing and optimizing lifecycle emails at a consumer SaaS company
- Experience strategizing and developing triggered emails that adhere to a customer lifecycle journey
- Prior experience working with CRM/marketing automation tools and across email, push, and/or in-app messaging. Familiarity with Iterable and Hubspot a plus
- Passion to craft a narrative — both written and verbally
- Strong attention to detail — our emails reach tens of millions of inboxes every month
- Exceptional project management and organizational skills
- Deep analytical and data acumen and familiarity with data analytics tools like Google Analytics, Looker, etc. to analyze results and identify new opportunities
- Ability to edit HTML & CSS email templates and experience with Liquid (or similar language) for dynamic personalization
- Awareness of email marketing trends and best practices
- An understanding of the requirements for CAN-SPAM compliance as well as the nuances of email compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
Our take
As the world turns digital, the demand for people with coding skills has never been greater. Codecademy has enabled more than 50 million people across 190 countries to learn to code through its online learning platform which puts the focus on interactivity.
Codecademy is the leading platform for technical skills, but the $100 billion EdTech market is very lucrative and bursting with competition, including LinkedIn Learning, Udacity, and Udemy.
In 2022, Skillsoft finalized its acquisition of Codecademy, which is allowing the company to push its platform to Skillsoft's huge customer base, which includes 75% of Fortune 1000 companies. Together, the platforms serve a base of 85 million customers and counting.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$40m
SERIES D
Jul 2016
$30m
SERIES C
Total funding: $87.7m
Company benefits
- Medical, dental and vision insurance
- Paid parental leave
- Wellness reimbursement
- Unlimited paid vacation
- Flexible work-from-home policy
- Fully-funded clubs and sports teams
- Coffee and matcha on tap
- Daily restaurant-catered lunches
- Professional development budget
Company HQ
SoHo, New York, NY
Leadership
Zach Sims
(Founder)Dropped out Columbia University to co-found Codecademy, and served as CEO until 2022. Also founded GroupMe in 2010, and has worked as a Venture Partner at Bowery Capital since May 2013.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job