Consumer Marketing Manager, IXL Learning

Rosetta Stone

$150-175k

Salary will depend, in part, on the successful candidate’s credentials for the role, including education, qualifications, and type as well as length of experience.

Expert level

San Francisco Bay Area

Office located in San Mateo, CA

E-Learning providers

Job no longer available

E-Learning providers

1001+ employees

B2CEducationTutoringLearningSaaS

Job no longer available

$150-175k

Salary will depend, in part, on the successful candidate’s credentials for the role, including education, qualifications, and type as well as length of experience.

Expert level

San Francisco Bay Area

Office located in San Mateo, CA

1001+ employees

B2CEducationTutoringLearningSaaS

Company mission

To make educational experiences better for everyone.

Job

Company

Role

Who you are

BA/BS degree
9+ years of brand marketing, content marketing, and/or integrated marketing experience, including with consumer-facing brands
Minimum of 2-3 years of managing, coaching, and motivating direct reports
Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
Interpersonal skills: You’re both an effective coach and a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams

What the job involves

Own the consumer marketing plan for Rosetta Stone, developing strategies and tactics that will attract and retain customers
Manage the execution of seasonal and promotional campaigns, coordinating efforts across Marketing, Digital Marketing, Product Management and more
Oversee Rosetta Stone’s social media strategy and content; manage the Social Media Manager (to be hired)
Manage the content marketing strategy (e.g. blog and website content): write and edit copy; collaborate with SEO Manager on SEO content strategy; hire and manage a Content Editor and freelance copywriters
Collaborate closely with VP of Marketing, VP of Digital Marketing, and other team members to ensure all consumer marketing strategies are aligned (including advertising and paid marketing, email marketing, influencer marketing, and public relations)
Develop and execute marketing plans to support new product/feature launches; refine brand and product messaging as needed
Hire, manage, and mentor 1-2 Marketing Associates who will write copy for the blog, website, emails, and more

Our take

IXL Learning has been creating software solutions for education since the late 90s and now has more than 17M students worldwide using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.

This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.

With a growing portfolio and a clear vision for global expansion, IXL shows no signs of slowing down. It's 2022 acquisition of Curiosity Media, the company behind Fluencia, and its more recent purchase of UK-based MyTutor highlight this commitment to broadening its reach and impact in online learning. And as it continues to build on these moves, the company is set to further strengthen its presence worldwide and shape the future of digital education.

Freddie

Company Specialist at Welcome to the Jungle

Insights

1% employee growth in 12 months

Glassdoor (3.2)

Company

Company HQ

East San Mateo, San Mateo, CA

Leadership

Paul Mishkin

(CEO)

Paul has been serving as the CEO of IXL LEarning since 1998.

Salary benchmarks

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