Senior Brand Designer, Purple Carrot

Salary not provided

Adobe Creative Suite

Figma

Senior level

Boston

Office located in Needham, Massachusetts

Plant-based meal & ingredient delivery service

Job no longer available

Plant-based meal & ingredient delivery service

101-200 employees

B2CSustainabilityFoodNutritionDeliveryeCommerce

Job no longer available

Salary not provided

Adobe Creative Suite

Figma

Senior level

Boston

Office located in Needham, Massachusetts

101-200 employees

B2CSustainabilityFoodNutritionDeliveryeCommerce

Company mission

Purple Carrot is on a mission to empower people to eat more plants.

Job

Company

Role

Who you are

5-7 years experience
Experience with brand design systems, with strong typography, composition and messaging hierarchy
Strong portfolio of work that demonstrates expertise in branding, product design, packaging, website design, and marketing materials
Proficient in Adobe Creative Suite and Figma
High level of craftmanship, organization skills and detail-oriented problem solver

Desirable

Multi-faceted design team-player
BA or BFA preferred

What the job involves

Brand Identity: Evolve & refine our brand guidelines and design systems to take our brand to the next level
Email Marketing: Elevate our email marketing by building best-in-class templates that get folks excited about plant-based eating
Growth Marketing: Collaborate with Growth Marketing and Analytics teams to develop on-brand ad creative that engages and performs
Website: Help carry our brand through to web. Work with UI / UX teams to reinforce Purple Carrots’s visual identity through site
Social: Help develop engaging and distinctive graphic treatments for our social channels
Packaging: Refine and update our packaging suite
Presentations: Design internal and external presentation templates to ensure all Purple Carrot communication feels on-brand. Own and maintain the company brand book and brand guidelines

Our take

Vegetarian, vegan, and other plant-based diets are becoming increasingly popular, but following through with changing eating habits can be difficult for many people. Plant-based diets generally require more ingredients, more food preparation, and more recipe research, preventing a lot of people from making the dietary change.

Purple Carrot provides a weekly subscription delivery service of plant-based food, consisting of both pre-cooked meal boxes and ready-to-cook ingredient boxes, empowering people to make this change with less of the fuss. The company has focused on ensuring that its products are high-protein and gluten-free, as well as fully recyclable and sourced sustainably.

Whilst other meal box delivery services provide vegetarian and vegan options, Purple Carrot has recognized how plant-based diets are currently trending, filling a gap in the market with its plant-first products. The company has also taken a uniquely flexible approach to box meals - with options for those who want to cook, who want their meals pre-cooked, and who want varying portion sizes and categories each week - which should help it stand out in the relatively crowded space.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

7% employee growth in 12 months

Glassdoor (2.2)

Trustpilot (2.2)

Company

Funding (2 rounds)

May 2018

$4m

EARLY VC

Dec 2015

$3.8m

EARLY VC

Total funding: $7.8m

Company benefits

Professional development
Medical, dental, vision, FSA, and life insurance
Matching retirement plan
Unlimited paid time off
Credit toward free Purple Carrot boxes
The opportunity to work in collaboration with co-workers who are passionate about food!

Company HQ

Needham Heights, Needham, MA

Leadership

Rishi Bhatia

(CEO)

Guest Lecturer at the MIT Sloan School of Management. Former CTO and Head of Product Management at Saylent and at Intygral.

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